Social Media Officer

aiu Open · verified Sep 24, 2026

Jahrah Full-time Mid-level Social Media

At a glance

Mid-level Social Media role at aiu. Jahrah · full-time.

Pay not stated Social Media salary

RoleSocial Media

SeniorityMid-level

LocationJahrah

EmploymentFull-time

PostedAug 25, 2026 · 4w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll research platform trends and develop content ideas for university campaigns, events, academics, and student life
You’ll manage the approved social calendar and coordinate activities, announcements, and stories with university teams
You’ll design social content with Canva, CapCut, and similar tools, while planning and filming short-form videos
You’ll provide live event coverage through Stories, Reels, short videos, and real-time updates
You’ll monitor engagement, handle responses when needed, and use performance insights to improve content

What you bring

You hold a bachelor’s degree in marketing, communications, media, journalism, public relations, digital marketing, or a related field
You bring at least two years of relevant experience in social media, digital marketing, content, or communications
You have managed accounts for an organization, brand, university, or comparable institution
You can produce short-form video, cover events in real time, and work with content calendars and creative teams
You write and speak English and Arabic, with skills in copywriting, storytelling, photography, analytics, and brand consistency

Who this fits

This role suits someone who can coordinate across university departments and work with students, faculty, staff, designers, photographers, and videographers. You’ll need to manage several content needs in a fast-paced setting while maintaining strong organization and attention to detail. The position is based in Saad Al Abdullah, Kuwait, and the successful hire is expected to start immediately.

From the employer

Social Media Officer

Classification: Institutional Support
Reports To: Manager – Digital Marketing

Location: Saad Al Abdullah, Kuwait

About The American International University

American International University (AIU) is a private institution in Kuwait, founded in 2019, offering undergraduate programs in Engineering and Computing, Architecture and Design, Business, Arts and Sciences, and Education. The programs are delivered in English and follow the American model of higher education. AIU serves a community of more than 4,000 students and is implementing the RISE Strategy 2026–2030, a five-year institutional transformation strategy anchored in research development, international accreditation, student success, employability, and community engagement.

For more information, visit: www.aiu.edu.kw

Key Responsibilities

Research viral trends, emerging content formats, and platform best practices.
Develop creative content concepts for university events, campaigns, student life, academics, and institutional initiatives.
Create social media designs using tools such as Canva, CapCut, and other design/video software.
Provide live social media coverage during events, including stories, reels, short-form videos, and real-time updates.
Manage and execute the approved social media content calendar across all platforms.
Coordinate regularly with university departments and the Events team to identify upcoming activities, achievements, announcements, and success stories.
Write engaging captions, copy, and social media messages in both English and Arabic.
Collaborate with students, faculty, and staff to produce authentic and engaging content.
Plan, film, and coordinate short-form video content for Instagram, TikTok, LinkedIn, and other platforms.
Work closely with designers and videographers to ensure timely content production.
Monitor engagement, respond to comments and messages when required, and escalate inquiries where appropriate.
Track content performance and recommend improvements based on analytics and audience insights.
Ensure brand consistency across all published content.
Stay informed on competitor activity and higher education marketing trends.
Support photography and content collection during campus activities and special events.
Assist with campaign planning, promotional initiatives, and marketing activations throughout the academic year.

Minimum Qualifications

Education

Bachelor’s degree in Marketing, Communications, Media, Journalism, Public Relations, Digital Marketing, or a related field.

Experience

2 years of relevant experience in social media management, digital marketing, content creation, communications, or a similar role.
Experience managing social media accounts for an organization, brand, university, or similar institution.
Demonstrated experience creating short-form video content, including Reels, TikTok, Stories, and other social-first formats.
Experience covering events and producing real-time social media content.
Experience working with content calendars and coordinating with internal teams, designers, photographers, and videographers.

Skills and Competencies

Strong written and verbal communication skills in English and Arabic.
Strong understanding of Instagram, TikTok, LinkedIn, and other major social media platforms.
Proficiency in Canva, CapCut, and similar content creation tools.
Strong copywriting and storytelling skills.
Ability to create engaging short-form video content.
Strong photography and basic video production skills.
Understanding of social media analytics, engagement metrics, and content performance.
Strong organizational and time-management skills.
Ability to work in a fast-paced environment and manage multiple content requirements simultaneously.
Strong attention to detail and understanding of brand guidelines.

How to Apply

Interested candidates should visit the Job Opportunities section on our website and submit a resume and cover letter via: https://aiu.edu.kw/careers/jobs

Applications will be reviewed on a rolling basis until the position is filled. The successful candidate is expected to commence employment immediately.

AIU is an equal opportunity employer committed to academic excellence, professional integrity, and the principled governance of Kuwaiti higher education.