Senior Technical Product Marketing Manager
At a glance
Senior Product Marketing role at Amenitiz Solutions. Barcelona · full-time.
Pay not stated Technical Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own adoption targets for major launches, tracking feature usage, Care contacts, and customer-team enablement
- Automate lower-tier release communications with n8n, Claude, and scheduled agent workflows
- Coordinate launch readiness with Product, Engineering, Onboarding, and Care teams
- Turn complex product capabilities into clear language and practical activation experiences for hoteliers
- Create launch briefs and prototype onboarding, in-app guidance, communications, or internal tools when friction appears
What you bring
- At least five years in product marketing with B2B SaaS product-led growth experience
- A record of owning metrics such as NRR, upsell, churn, and product adoption
- Hands-on analytical work using tools including HubSpot, Looker, and Amplitude
- Strong communication, collaboration, and project management abilities, with fluent English
- Experience with SQL or another product analytics language is a strong advantage
Who this fits
This is a senior individual-contributor role focused on adoption after release, rather than demand generation, pipeline, paid campaigns, or brand work. You will report to the Chief Product Officer within Product and work across customer-facing and technical teams. The role is onsite in Spain.
From the employer
Amenitiz's product surface is expanding faster than ever - new capabilities, new product lines, new AI-powered experiences. But value created is only half the story; value realized is what grows hotels and grows us. You'll own that second half: turning every release into adoption, every feature into a habit, every launch into measurable customer impact.
This is not a demand generation or lead acquisition role - no MQLs, no pipeline, no paid campaigns, no brand work. You own what happens after we ship: the journey from value creation to value realization for our existing customers. If your happy place is the top of the funnel, this isn't your role; if it's watching a feature you launched hit its adoption target with zero Care spikes, it very much is.
You'll be the senior voice on product adoption and launches at Amenitiz, reporting directly to the Chief Product Officer and sitting inside the Product organization. We're an AI-first company and expect you to work like one: you scale through automation, headcount comes later. Agents, workflows, and automated pipelines are your team members too.
About the role
Own adoption outcomes for our Tier 1 strategic launches - go deep on positioning, narrative, first-touchpoint experience, and activation flows, and set targets with Product leadership that you track and answer for: feature adoption rate, Care contact rate per release, and enablement coverage across customer-facing teams
Automate everything below Tier 1, building release communication pipelines with n8n, Claude, and scheduled agent workflows that turn shipped features into customer-facing comms with minimal human touch
Make releases smooth by partnering with Product, Engineering, Onboarding, and Care on readiness checks, enablement, in-app guidance, and edge-case coverage
Understand complex features deeply without a chaperone - read the spec, ask Engineering the right questions, and translate genuinely complicated capabilities into language a busy hotelier gets in thirty seconds
Build, don't just brief - prototype the fix when you spot friction in a launch, from a reworked onboarding flow to an in-app guide, an automated comms sequence, or a better internal tool
Enable Sales, Care, Onboarding, Account Management, and Marketing with clear, minimal Launch Briefs: what shipped, why it matters, what to say, what to watch for
About you
5+ years of experience in product marketing, with a proven track record of driving successful product-led growth in B2B SaaS - this is a senior individual contributor role, not a people management position.
Background in SaaS, ideally with experience in the hospitality tech space.
Demonstrated ownership of growth metrics such as NRR, upsell, churn, and product adoption - you are comfortable owning a number and being held accountable to it.
Strong analytical mindset, with hands-on experience in tools such as HubSpot, Looker, and Amplitude.
Exceptional communication skills, capable of crafting clear, compelling messaging and content.
Highly collaborative, with strong project management skills and a track record of working effectively across teams.
Strong advantage if you have experience with product analytics languages such as SQL.
Fluency in English required. Additional languages are a strong plus - particularly Spanish, French, Italian, or Portuguese, given our multi-market presence.
Our offer
Competitive salary
Stock options with a progressive vesting schedule
Comprehensive health insurance
25 days of holidays from day one, rising to 28 after your first year and 30 after two years
€10 a day for lunch through our virtual canteen, Kombo, every day you work from the office
Flexible benefits - save on meals, childcare, transportation, and training with our tailored remuneration options
On-demand salary access - no need to wait until the end of the month
Any book, purchased for you, plus access to a shared team library
An international team of 35+ nationalities based in one of Europe's leading tech hubs
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