Paid Media Fellow
At a glance
Mid-level Paid Media role at Avōq. Chicago · $39,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape paid and organic social strategies around clients' public affairs goals
- You'll launch, manage, and improve campaigns across Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and Google
- You'll research keywords and audience traits to guide contextual ad targeting
- You'll turn analytics data into dashboards, reports, and campaign updates for clients and staff
- You'll collaborate with designers, developers, and videographers on ads that prompt action
What you bring
- You'll have a bachelor's degree and up to one year of relevant experience
- You'll bring digital marketing, social advertising, and digital analytics knowledge or education
- You'll have some familiarity with advertising interfaces and Google website tools
- You'll use basic statistics and performance data to compare ads
- You'll be strong with Microsoft Office, especially PowerPoint and Excel
Who this fits
This role suits an early-career marketer who is curious about social advertising, digital analytics, and political or public affairs campaigns. You can work from the Chicago, New York, or Washington, D.C. office, with four days in the office under the stated hybrid arrangement. The fellowship generally lasts eight to twelve months, with possible extension or promotion based on work quality and department availability.
From the employer
Avoq is seeking a Paid Media Fellow to support the Paid Media team. The Fellow will develop skills in any or all of the constituent tasks: social media campaign planning & execution, developing & testing ad creative, ad operations, budgeting & media buying, general digital marketing, and advertising & website reporting.
This role can work out of either our Chicago, New York or Washington D.C. office.
WHO YOU ARE
- You have more than a passing interest in how brands use social media to communicate.
- You enjoy knowing what goes on behind the scenes of the best ad campaigns and has strong opinions about what wrong on some of the worst.
- You’re eager to work on projects within a diverse set of industries including education, energy, public advocacy, tech, sports, healthcare, politics, non-profit sector, and start-up space.
WHAT YOU’LL DO
As a Paid Media Fellow on the team, you will:
- Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media
- Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms.
- Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns.
- Use analytics tools Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured to create dashboards, reports, and other documents to update internal staff and clients as to campaign results.
- Work with our team of in-house designers, developers and videographers to develop ads that compel people to take action.
- The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe. Trainees may be eligible for promotion depending on the quality of their work and department availability.
YOUR EXPERIENCE
Requirements
As a qualified candidate, you have experience in all areas below:
- 0-1 years of relevant experience
- Bachelor's degree
- Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics.
- Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning.
- Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
- Knowledge of and least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite.
- Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another
- Strong knowledge of Microsoft Office suite, especially Powerpoint and Excel
As an exceptional candidate, you possess many of the following attributes:
- Some experience with the Adobe Creative Suite, including Photoshop and Illustrator
- Preference will be given to applicants who have experience and/or demonstrable aptitude with some of the following tools and disciplines: Facebook Business Manager, Twitter Ads, Google Tag Manager, Google Analytics, Simply Measured, Crimson Hexagon, Meltwater, other web and advertising analytics tools & platforms
Candidates need not possess every attribute listed above to qualify for a role. If you identify with this profile but don’t quite meet all of the criteria we strongly encourage you to apply to joining our winning team!
Benefits
Avōq prides itself on the kind of innovation that is only achieved through inclusive collaboration and equal opportunity. Maintaining a diverse staff of first-class talent (including those from BIPOC, LGBTQ communities, and others from historically underrepresented groups), and conferring a sense of value and belonging on each team member is central to our mission as expert communicators and advocates.
The salary for this non-exempt role is $39,000
We offer a uniquely rich benefits package to support our team’s quality of life outside of work that includes:
- 100% Company-paid Medical, Dental and Vision insurance
- Paid parental leave
- 401(k) contributions
- Flexible, hybrid work arrangements (4 days in office)
- 12 paid company holidays per year, up to 39 days individual paid time off
- Winter break: Offices close the last week of the year
Avōq also provides necessary assistance or modifications to the application process for prospective candidates. If you need support, please reach out to Talent@teamavoq.com and include your full name and the accommodation needed to assist you with the application process. Decisions to grant reasonable accommodations are made on a case-by-case basis.
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