Digital Marketing Specialist
At a glance
Mid-level Digital Marketing role at BetterMe. Remote, Ukraine · full-time.
Pay not stated Digital Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and optimize paid social campaigns, using AI tools to speed up testing
- Use AI to spot trends, develop creative hypotheses, and guide creative and bidding choices
- Test campaigns and ad variations to improve acquisition performance
- Turn performance findings into briefs for design and help shape full-funnel plans
- Handle ad budgets, channel reporting, and forecasts tied to user-acquisition results
What you bring
- Bring at least two years of hands-on performance marketing across paid channels
- Understand Meta Ads campaign setup, targeting, creative formats, and attribution
- Use AI tools in daily research, content, analysis, or optimization work
- Know how to manage ad spend and turn results into forecasts and reports
- Take initiative by generating ideas and solving problems without waiting for perfect conditions
Who this fits
This suits a proactive marketer who enjoys frequent testing, AI-supported workflows, and independent decisions. You’ll work remotely from Ukraine with a global product team and collaborate with marketing, analytics, and creative colleagues.
From the employer
About us:
BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
We’re hiring a Marketing Specialist to join a high-growth global product team and own the channels that bring new users in. You'll work in a fast-paced environment, experiment constantly, and leverage AI tools to stay ahead of the competition.
Your impact:
- Develop and scale Paid Social channels, building and optimizing campaigns using AI-powered tools for faster testing cycles.
- Use AI to identify trends early, generate creative hypotheses, and surface insights to inform creative and bidding decisions.
- Run A/B tests across campaigns and ad creatives to continuously improve performance.
- Translate performance insights into clear, actionable briefs for the design team.
- Collaborate with analytics and creative teams to build full-funnel acquisition strategies.
- Manage advertising budgets, report on channel performance, and forecast the impact of UA activities on key business metrics.
About you:
- At least 2 years of experience in Performance Marketing with hands-on campaign management across paid channels.
- Solid understanding of the Meta Ads, including campaign structure, audience targeting, creative formats, and attribution.
- Practical experience using AI tools as part of your day-to-day workflow, whether for research, content, analysis, or optimization.
- Experience managing advertising budgets and converting performance data into clear business forecasts and reports.
- A proactive mindset with a genuine drive to generate ideas and find solutions rather than waiting for perfect conditions.
In this role, you'll have:
- A strong, experienced team of marketers, analysts, and creatives.
- A global product with real audience scale across multiple markets.
- Access to AI tools and the freedom to integrate them into your workflow.
- A culture of experimentation where good ideas get tested, not just discussed.
- Room to grow as the team and product scale.
What you get at BetterMe:
A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
Find more about us on social media platforms: Instagram, LinkedIn.
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