Performance Marketing Analyst
At a glance
Mid-level Performance Marketing role at BetterMe. Remote, Ukraine · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Review campaign, budget, ROI, and ROAS data to uncover patterns and business opportunities
- Use evidence to flag weak campaigns and show how proposed changes affect results
- Build API-connected scripts and tools that track ad status, performance, and budgets
- Create LLM-based workflows and support dashboards and reports for routine work and KPI visibility
- Help combine marketing, finance, and product data in BetterBI
What you bring
- Bring at least two years of hands-on marketing or performance marketing analytics experience
- Show a personal example of finding a campaign-data issue, changing course, and delivering measurable results
- Work confidently with SQL, Excel, and Python for analysis, data handling, and scripting
- Understand paid-media metrics across Meta Ads, Google Ads, and TikTok Ads, plus BI visualization tools such as Tableau
- Use AI tools and prompt engineering, with strong business judgment and written and spoken English
Who this fits
This role suits you if you can independently turn campaign analysis into business changes and communicate the reasoning clearly in English. You’ll work remotely from Ukraine in a full-time role with independent time management and little micromanagement.
From the employer
About us:
BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
Your impact:
- Work closely with the Marketing team: analyze Performance Marketing data (campaigns, budgets, ROI/ROAS) to find patterns and opportunities on your own, and turn them into insights that impact the business — e.g. spot underperforming campaigns and show the effect of a proposed change;
- Automate and streamline marketing operations: build scripts and tools connecting to ad platform APIs to monitor campaign status, performance, and budgets, and create AI-powered workflows using LLM APIs to speed up routine tasks;
- Support dashboards and reports when needed, to keep campaign performance and KPIs visible;
- Contribute to our internal BetterBI system, combining marketing, finance, and product data.
About you:
- 2+ years of hands-on experience specifically in Marketing/Performance Marketing Analytics;
- A track record of business-impacting cases where you personally identified an opportunity or problem in campaign data, suggested a change, and achieved measurable results (e.g. increased revenue or ROAS, or saved budget).
- Proficiency in SQL, Excel, Python skills for data manipulation and scripting;
- Solid understanding of paid marketing platforms and their metrics — Meta Ads, Google Ads, TikTok Ads;
- Practical experience with AI tools and prompt engineering to solve business tasks;
- Strong business sense — you understand how marketing metrics work and why they change;
- Strong written and spoken English.
- Hands-on experience with BI tools and data visualization (e.g., Tableau)
What you get at BetterMe:
A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
Find more about us on social media platforms: Instagram, LinkedIn.
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