Performance Marketing Analyst - Base44
At a glance
Mid-level Performance Marketing role at Wix. Tel Aviv · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and expand paid campaigns across Google Ads, YouTube, Meta, X/Twitter, and other major ad networks
- Track CAC, ROAS, and LTV, then adjust campaigns against business KPIs
- Use large datasets and market signals to find audiences and additional acquisition channels
- Evaluate new advertising features, connect them to campaigns, and become proficient with platform capabilities
- Coordinate with product, creative, and data teams to align marketing work with company objectives
What you bring
- At least two years in an analytical position, with technology or marketing experience as an advantage
- A record of turning unprocessed data into practical growth plans through strong analysis
- Advanced ability in Excel or Google Sheets, with SQL knowledge providing a strong advantage
- Fluent written and spoken English
Who this fits
This role suits a self-directed, target-focused analyst who can take growth initiatives from start to finish. You’ll work onsite in Tel Aviv and collaborate with product, creative, and data teams.
From the employer
As a Performance Marketing Analyst at Base44, you will lead our paid user acquisition strategies, manage large-scale advertising campaigns, and optimize performance across direct-response channels to drive sustainable growth. You will turn complex data into actionable growth initiatives and stay ahead of emerging advertising trends.
In your day-to-day, you will:
Manage and scale high-budget paid advertising campaigns across key platforms (Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks).
Analyze performance metrics (CAC, ROAS, LTV) and continuously optimize campaigns to meet business KPIs.
Leverage big data and market trends to uncover new growth channels and audience segments.
Test, integrate, and master new advertising features and platform capabilities.
Collaborate closely with product, creative, and data teams to align marketing initiatives with company goals
2+ years of experience in an analytical role; tech or marketing experience is an advantage.
Strong analytical mindset with proven experience translating raw data into actionable growth strategies.
Highly goal-oriented, self-motivated, and capable of leading initiatives end-to-end.
Advanced Excel / Google Sheets skills (SQL knowledge – a strong advantage).
Fluent English (written and spoken).
We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions.
We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it.
We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.
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