Regional Marketing Manager
On-site Central Jakarta Contract Manager General Marketing
At a glance
Mid-level General Marketing role at Cermati.com. Central Jakarta · contract.
Pay not stated Marketing Manager salary
RoleGeneral Marketing
SeniorityManager
LocationCentral Jakarta
WorkplaceOn-site
EmploymentContract
PostedJul 7, 2026 · 2mo ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the regional playbook and operating procedures for branding, ATL, BTL, merchants, and other channels
- Run area marketing execution, including localized store displays, events, warehouse coordination, and campaign rollouts
- Keep store visuals, staff guidance, service standards, and product knowledge consistent with the brand
- Control regional budgets, POP inventory, vendor coordination, purchase orders, deliveries, and installations
- Develop local media and OOH activity, from site surveys and acquisition through audits and press relations
What you bring
- A bachelor's degree and six to seven years of work experience, including at least five years in marketing
- Experience covering events and placement, with retail exposure and media relationships advantageous
- Working knowledge of Google Docs, Slides, and Sheets plus Microsoft Word, Excel, and PowerPoint
- Understanding of brand management and marketing-funnel principles
Who this fits
This role suits a marketing manager who can coordinate stores, vendors, media, merchants, and regional campaigns. Retail experience and media contacts are helpful, while basic design or AI-prompt design skills are additional advantages. The job is based onsite in Central Jakarta and uses a contractor arrangement.
From the employer
- Create A Marketing Playbook and SOP for Branding, ATL & BTL, Merchant Relationship, and related marketing channels
- Lead, Coordinate, and monitor all area marketing to implement marketing playbook and SOP
- Ensuring that the store's visual identity (logo, colors, layout) and customer experience align with the overall brand guidelines
- Develop localized in-store POP merchandising,warehouse management, event organizing and oversee the implementation of overall marketing strategies to enhance brand presence in-store.
- Standardize store staff on brand guidelines, customer service protocols, and product knowledge to ensure a consistent brand experience.
- Cascade national campaign and ensure all displays and communications are aligned
- Managing and optimizing the budget for overall marketing activities in region scope to maximize strategic resource allocation.
- Organize a monitoring dashboard for all the stock Material POP All Area, and make sure the data is updated so the replenishment stock could be arranged smoothly.
- Drive site survey for OOH placement and branding.
- Coordinating with other Team for all the request, making sure no missing information when liaise with vendor
- Coordination with other party to create Purchase order on selected/nominated vendor related to marketingLiaising with vendor for the installation and de-installation process of the billboard, neonbox, booth activation and etc
- Searching for new material promotional vendor, the goal is each city which have Indodana merchants, have 2 or 3 vendor who can produce printing material (tentcard, acrylic, poster) and merchandise.
- Handling stock arrangement for the Material POP in scope area, to maintain the standard stock that must be available at specified area, standard stock per area per type of material, and standard supply Material POP per merchant.
- Liaise with vendor and merchant for each arrangement, from delivery to picking up the goods to the designated warehouse or storage places or merchant place in each area.
- Liaise with Local media to build relationship for regional press release and press conference
- Help Strategic OOH Acquisition and once acquired & installed, routine monitoring and audit of OOH eligibility
- Bachelor Degree
- Minimum 6 - 7 years working experience, with min of 5 years in marketing including event and placement
- Have relationship with media and have retail background is a plus
- Able to make basic design, or create design with AI prompt is a plus
- Able to work with Google Suite (Docs, Slide,Sheet) and Microsoft Office (Word, Excel, PowerPoint)
- Understand the concept and the important of branding
- Understand the concept of marketing funnels
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