Social Media & Content Lead
At a glance
Senior Social Media role at Devsinc. Lahore · full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the LinkedIn and X direction, map content calendars, and carry out the work
- Plan and oversee social activity across Instagram, Facebook, TikTok, and YouTube
- Turn B2B, technology, services, solutions, and business stories into engaging content
- Lead employer branding social work with HR/People and creative teams
- Guide the social content team and use research, analytics, and KPIs to improve results
What you bring
- A bachelor’s degree in marketing, communications, media studies, business, or a related field
- Five to six years in social media, preferably in B2B, technology, or consulting services
- Experience managing LinkedIn and X, plus strong knowledge of Meta, TikTok, and YouTube
- Strong copywriting, storytelling, content planning, and trend research ability
- A firm grasp of social analytics, performance improvement, stakeholder management, and communication
Who this fits
You’ll suit a senior social media lead role that combines strategic judgment, content creation, platform knowledge, and ownership of performance. The job is onsite in Lahore, Pakistan, with collaboration across content, creative, HR/People, and business teams. You’ll also guide the social media and content execution team
From the employer
Role Overview:
We are looking for a strategic and creative Social Media Lead to lead Devsinc’s social media planning, content, and performance. The role will primarily own LinkedIn and Twitter, translating our B2B, technology, services, solutions, and thought leadership into engaging social content. The role will also oversee Instagram, Facebook, TikTok, and YouTube, while serving as the Marketing stakeholder for Employer Branding execution.
Key Responsibilities:
-Own LinkedIn and X strategy, content calendars, and execution.
-Oversee social media planning and execution across Instagram, Facebook, TikTok, and YouTube.
-Translate B2B, technology, services, solutions, and business stories into engaging social content.
-Lead social media execution for Employer Branding, working with HR/People and creative teams.
-Research trends, competitors, industry conversations, and high-performing content to inform the content strategy.
-Guide and supervise the social media/content execution team.
-Collaborate with content, creative, HR, and business teams to execute campaigns and initiatives.
-Track social media analytics and KPIs and use insights to improve content performance and engagement.
-Stay current on platform trends, formats, algorithms, and audience behavior.
Requirements
Qualification
Minimum Bachelor’s degree in Marketing, Communications, Media Studies, Business, or a related field.
Required Skills
-5-6 years of experience in social media, preferably within a B2B, technology, or consulting services.
-Strong strategic sense and content judgment with the ability to position B2B and Employer Branding content effectively.
-Proven experience managing LinkedIn and X, with strong knowledge of Meta, TikTok, and YouTube.
-Strong copywriting, storytelling, content planning, and trend research skills.
-Ability to simplify complex business and technology topics into engaging social content.
-Strong understanding of social media analytics and performance optimization.
-Experience supervising or coordinating content/social teams is a plus.
-Strong stakeholder management, organization, and communication skills.
-Self-driven, Strategic, proactive, creative, and comfortable taking ownership.
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