Social Media & Content Lead - Stride (Manchester)
At a glance
Senior Social Media role at Foundation Partners. .
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build Stride's presence on Instagram, TikTok and Facebook from planning through publishing
- Shoot, edit and write content yourself, while briefing creators for UGC and collaborations
- Manage comments, DMs and daily engagement, escalating recurring questions or friction internally
- Work with the Growth Lead to connect organic insights with paid creative and support TikTok Shop
- Measure channel performance, test formats and posting cadence, then report on business impact
What you bring
- Have one to three years of social or content experience, ideally in DTC, subscription, health or wellness
- Shoot and edit content independently rather than only briefing other people
- Adapt tone and formats across platforms, with a clear view of what earns attention
- Understand how organic and paid social connect, and use AI tools for scripting, editing, research and ideation
- Write confidently, handle community conversations and build a function with strong self-direction
Who this fits
This suits a hands-on social and content operator who can build a function with support rather than a large team. You'll report to the CEO and work closely with the Growth Lead. The role is hybrid in Manchester with office work required. Interest in health, nutrition or longevity is a bonus, along with TikTok Shop, paid social, creator partnership or on-camera experience.
From the employer
Social Media & Content Lead - Stride
Manchester (Hybrid, in office) | Reporting directly to the CEO
Package £45,000-£55,000 + equity.
Free StrideOne membership plus family and friends discount
About Stride
'Normal' health is no longer good enough. Normal is code for tired, stressed, barely functioning and slowly declining, and calling that a life. We think everyone has a right to better than that.
Stride is turning tracking your entire internal biology into a lifestyle, with a next generation preventative health membership, where every member builds a multi-omic health profile covering DNA, microbiome, blood biomarkers, epigenetics and oral health. Over 500 biomarkers, tested at least twice a year, so we can see direction of travel and not just a single point in time.
Then we turn it into what to actually do: what to eat, how to train, what to supplement, what to watch, with a coach, dietitian or physiologist alongside you.
Imagine an elite longevity concierge, at an everyday price, with no stuffy clinics to attend!
The Role
This is yours to build. You'll own Stride's social presence from the ground up: strategy, content, posting, community, all of it. You'll work closely with our Growth Lead so organic insight shapes paid, and paid learnings shape organic.
It will be genuinely hands-on: shooting, editing, writing and posting the content yourself, briefing external creators when it helps rather than relying on them to do the thinking.
What You'll Be Doing:
Plan, create and publish across our core channels (Instagram, TikTok, Facebook to start)
Build relationships with creators and partners for UGC and collaborations
Stay close to what's moving in health, wellness and longevity content, and act on it fast
Community
Handle comments, DMs and everyday engagement across our channels
Flag recurring questions or friction back to the wider team
Growth Partnership
Work with the Growth Lead on what gets boosted, what creative is working, and where organic insight should inform paid
Support TikTok Shop and other organic-commerce features as they launch
Measurement
Track engagement and performance across channels
Test formats, hooks and posting cadence properly, not just by feel
Report on what social is actually contributing to awareness, traffic and conversion
How We'll Know It's Working
Follower growth and engagement rate
Content output and consistency
Quality of the organic-to-paid handoff
Community response time and quality
What You'll Bring
1-3 years in social or content, ideally at a DTC, subscription or health and wellness brand
Real hands-on ability: you can shoot and edit yourself, not just brief someone else to
A clear sense of what stops the scroll, and the ability to explain why
Comfort moving between platforms with different native tones and formats
Some understanding of how organic and paid social work together
Fluency with AI tools to move faster: scripting, editing, research, ideation
A strong written voice, and comfort being the one behind the DMs and comments
Enough self-direction to build a function largely on your own, with support rather than a big team
Bonus points: TikTok Shop experience, a genuine interest in health, nutrition or longevity, some paid social exposure, experience with creators or influencer partnerships, comfort on camera. 📸
Why Stride 🤔
Preventive health is where things are heading, and you'll be building the audience for it early
A function that's genuinely yours to shape, not a calendar handed down from someone else
Work directly with a founder who's built, sold, and taken a business public in this space
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