Category & Brand Director, SEA

Diageo Open · verified Sep 24, 2026

Singapore, Singapore Full-time Director Brand Marketing

At a glance

Leadership Brand Marketing role at Diageo. Singapore, Singapore · full-time.

Pay not stated Brand Marketing salary

RoleBrand Marketing

SeniorityDirector

LocationSingapore, Singapore

EmploymentFull-time

PostedAug 18, 2026 · 5w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own volume, net sales value and profit delivery while expanding SEA brand share
Lead ROI and apply global growth drivers with locally relevant execution
Connect Marketing, Sales and Customer Marketing into one growth system
Help set market strategy and long-term priorities with executive and regional partners
Guide portfolio investment, develop leaders and strengthen marketing capability

What you bring

A degree in Marketing, Business or a related field
At least fifteen years in marketing, category or commercial leadership
Experience running large marketing organisations and complex portfolios
A record of sustained growth, profitability and market leadership
Senior stakeholder influence plus talent and organisational development experience

Who this fits

You’ll suit this role if you can lead a complex Southeast Asia portfolio, shape enterprise decisions and build a high-performing marketing organisation. The position is regular and full-time, with Singapore listed as the primary location at Ocean Financial Centre. It involves working with senior stakeholders across market, regional and global levels.

From the employer

Job Description :

About Diageo

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

The Role

Under the new marketing & category set-up in DIAGEO, the SEA Category & Brand Director will have a mission to transform the Southeast Asia/SEA market by unleashing its potential and putting it on track for sustainable double digit growth. Define and develop enduring and effective end to end growth drivers across the categories. Total enterprise leadership to create a consumer first business, which is consistently beating the competition and delivering high total shareholder return.

Our Marketing Team

This is where creativity meets insight. We take a deep understanding of people, culture, and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

You will be responsible for

Deliver the vol, NSV and profit plan and grow market share across the brands for the SEA markets.
Drive ROI - lead the marketing team to deliver the end-to-end growth drivers - taking what has been developed globally and executing with local flair. Ensure Marketing, Sales and Customer Marketing operate as an integrated growth system, delivering superior consumer, customer and channel outcomes.
Shape the business strategy, enterprise priorities and long-term growth decisions for the market as part of the market exec team and partner closely with the Regional Brand & Category Director
Working with the Regional Media Hub, drive portfolio choices, investment effectiveness and resource allocation across the portfolio.
Build world-class marketing capability, develop future leaders and create a high-performance organisation that serves as a benchmark. Lead & develop the team’s competencies and performance outcomes

Qualifications

Degree in Marketing, Business, or related discipline
15+ years of marketing, category, or commercial leadership experience
Significant experience leading large-scale marketing organisations and complex portfolios
Demonstrated success driving sustained growth, profitability and market leadership
Strong track record of developing talent and organisational capability
Experience influencing senior executive stakeholders at market, regional and global levels

Working with Us

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

*Recruitment Scam Warning*

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Regular

Primary Location:

Ocean Financial Centre

Additional Locations :

Job Posting Start Date :

2026-07-08