Social Media Manager (Instagram)

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are looking to hire a full-time Social Media Manager for DNAM Brands. In this role, you will lead the growth and evolution of our Instagram presence across our portfolio of iconic brands—including Von Dutch and Ed Hardy Swim—creating and curating content that drives engagement, builds community, and reflects each brand’s unique voice. Working closely with Creative and Marketing teams, you will plan and execute content calendars, develop campaigns, monitor trends, and analyze performance to continuously refine strategy. This role requires a strong eye for visuals and storytelling, fluency in Reels and short-form video, and a deep understanding of Instagram analytics and platform behavior. The Social Media Manager plays a key role in shaping how our brands show up digitally—ensuring content is culturally relevant, performance-driven, and aligned with broader marketing goals. You must be based in or willing to commute to our office to be considered for this position.

Responsibilities

• Own and manage the brand’s Instagram presence, including feed, Stories, Reels, and Lives
• Plan, create, and publish content aligned with brand voice and visual identity
• Develop and execute content calendars around launches, drops, and campaigns
• Engage with the community through comments, DMs, and real-time interactions
• Monitor performance, analyze insights, and optimize content based on data

Qualifications

• 2–4 years of experience managing Instagram for a brand
• Strong understanding of Instagram analytics, trends, and algorithms
• Excellent eye for visuals, copy, and storytelling
• Experience with Reels and short-form video content
• Ability to work in a fast-paced, fashion-driven environment
• Strong organizational and communication skills