Social Media Manager salary
8 market ranges · employer-stated pay · updated Sep 24, 2026
These figures come from 44 social media manager postings where the employer stated pay, covering 3 cities. The single best-evidenced figure is New York at mid-level, where 27 postings put the middle half between $87,500 and $138,750, with a median of $110,000.
Every range here is counted from real postings, never modelled. 1 of the 3 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.
Social Media Manager pay by specialization
Social Media 283Paid Social 4Content Marketing 1SEO 1Digital Marketing 1Influencer Marketing 1
Live social media manager roles by marketing function. A title spans functions; each link opens that function's own benchmark.
Every measured range
8 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Mid | $86,900 – $129,407 | $105,000 | 86 |
| Canada · country-wide | Mid | CA$72,500 – CA$91,000 | CA$76,500 | 5hint |
| United States · country-wide | Senior | $117,849 – $148,363 | $130,000 | 13 |
| Remote · United States | Mid | $90,000 – $108,281 | $97,750 | 18 |
| Remote · United States | Senior | $123,212 – $147,000 | $134,500 | 8hint |
| Los Angeles | Mid | $77,375 – $98,625 | $87,250 | 6hint |
| New York | Mid | $87,500 – $138,750 | $110,000 | 27 |
| San Francisco | Mid | $112,500 – $186,250 | $140,000 | 11 |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
You know the number. Now find who pays it.
23,788 roles state pay. Claude and ChatGPT filter by it. This page can't.
Filter by pay →Pay by market
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Social Media Manager vs adjacent roles
4 measured comparisons| Compared role | Level | Social Media Manager | Them | Gap | Sample |
|---|---|---|---|---|---|
| Community Manager | Mid · US | $105,000 | $87,500 | +20% | 86 / 97 |
| Marketing Manager | Mid · US | $105,000 | $125,000 | -16% | 86 / 999 |
| Digital Marketing Manager | Mid · US | $105,000 | $110,000 | similar pay | 86 / 38 |
| Content Marketing Manager | Mid · US | $105,000 | $115,625 | similar pay | 86 / 33 |
Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means social media manager pays more. Medians within 10% show as similar pay.
Open social media manager roles · 69 with stated pay
this job's paywhere most pay sits here, $80,000–$165,000scale $40,000–$240,000
60 of 291 open roles. All social media manager jobs