Social Media Manager
Institute of Foundation Models Open · verified Sep 24, 2026 At a glance
Mid-level Social Media role at Institute of Foundation Models. Sunnyvale · full-time · $130,000–$150,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own IFM’s social channels and grow engagement with AI developer and research communities
- Turn existing editorial and marketing material into posts, clips, campaigns, and other social-first content
- Build workflows, pipelines, and calendars that move social ideas from planning to publication
- Write in the brand voice, develop fresh formats, and prioritize experiments using current platform trends
- Review channel metrics, report insights, and strengthen the community voice
What you bring
- Bring three to fifteen years of hands-on experience managing social channels
- Adapt your voice and style across platforms, formats, and audience groups
- Have experience using X, LinkedIn, Instagram, and YouTube
- Use analytics tools confidently and translate results into recurring insight reports
- Meet deadlines across concurrent cross-functional work and stay curious about technology, AI, and open source
Who this fits
You’ll suit this role if you understand how social platforms serve AI developers and researchers, rather than approaching social as a generic channel. You’ll need to write directly, create content, follow online culture, and turn ideas into repeatable execution. The position is full-time and onsite in Sunnyvale, United States.
From the employer
About the Institute of Foundation Models
We are a dedicated research lab for building, understanding, using, and risk-managing foundation models. Our mandate is to advance research, nurture the next generation of AI builders, and drive transformative contributions to a knowledge-driven economy.
As part of our team, you’ll have the opportunity to work on the core of cutting-edge foundation model training, alongside world-class researchers, data scientists, and engineers, tackling the most fundamental and impactful challenges in AI development. You will participate in the development of groundbreaking AI solutions that have the potential to reshape entire industries. Strategic and innovative problem-solving skills will be instrumental in establishing MBZUAI as a global hub for high-performance computing in deep learning, driving impactful discoveries that inspire the next generation of AI pioneers.
The Role: IFM is looking for a Social Media Manager. This person will manages all owned social media channels with focus on reaching and interacting with the AI developer and research community— this isn't a generic social media role, it requires someone who understands X, Hugging Face, Reddit, and LinkedIn as they function in the AI space. Responsibilities cover channel strategy, launch amplification, community building, reporting and day to day posting. Key Responsibilities-
The Social Media manager is responsible for growing the IFM social channels, including engaging key communities across different audiences relevant to the AI industry.
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Work closely with the Content Marketing and Editorial Lead to adapt and distribute existing content pieces to social media posts and help create content native to social media: clips, content campaigns and more.
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You are. Doer who likes taking ideas to execution and can operationalize them into process, pipelines and content calendars.
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You will write most of what goes out yourself so you must demonstrate experience being entrusted with a brand voice.
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You are not just good at the tactics: You’re also someone who is able to come up with fresh ideas—whether through collaboratively brainstorming with team members, proposing your own creative formats, or staying on top of the latest social media trends so you know which experiments to run and prioritize.
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Create and produce. You’re able to directly create social content when needed and help produce it with others.
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Plugged in online. You’re on top of internet culture and the latest online conversations. You track industry trends and shifts and you use this knowledge to craft and tailor compelling, informative, and entertaining social media.
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Develop community and voice
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Track metrics
- 3-15 years of hands-on social channel experience.
- Proven ability to adapt style and voice across different formats, platforms and audiences.
- Experience with X, LinkedIn, Instagram, YouTube etc. required
- Strong command of data—from implementing and using various analytics too, to regularly interpreting and reporting insights.
- Ability to meet multi-threaded/cross functional deadlines.
- Passionate about technology, AI, Open Source—intellectually curious and always learning.
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