GROUP HEAD SALES AND MARKETING
At a glance
Mid-level General Marketing role at Fa Ewcd Saasfaprod1. Accra · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set group strategy and annual plans, then review subsidiary KPIs against them
- Find expansion opportunities through market research, feasibility work, proposals, and pitches
- Monitor subsidiary sales and marketing results, budgets, revenue goals, and compliance
- Build relationships with clients, partners, agencies, regulators, and other stakeholders
- Lead the group sales and marketing team while developing internal talent
What you bring
- Hold a master’s degree in business administration, marketing, strategic management, or a related field
- Belong to a recognized professional association such as CIM, CIMA, ACCA, or ICM
- Bring at least ten years of relevant experience, including five in senior leadership
- Show a strong record in strategy, sales operations, corporate marketing, or start-up incubation
- Use Microsoft Office and CRM tools, with strength in forecasting, proposals, presentations, and commercial planning
Who this fits
This suits a senior commercial leader who can coordinate sales and marketing across multiple subsidiaries and advise the COO. You’ll manage sales and marketing leads, engage senior stakeholders, and represent the group externally. The role is based in Accra and requires travel across operational zones.
From the employer
Role Title:
Group Head – Sales & Marketing
Role Purpose:
To lead the formulation and execution of business development, sales, and marketing strategies that drive group-wide growth, support business expansion, and promote a strong and unified brand presence across all subsidiaries within the Technical & Logistics Group.
- Business Unit: Technical & Logistics Group
- Reports To: Chief Operating Officer, Technical & Logistics Group
- Direct Reports: Sales & Marketing Leads across Subsidiaries
Internal:
- Executive Chairman
- Chief Executive Officer, JGC
- Chief Operating Officer
- Group Financial Controller
- Group Head, Human Capital
- Group Manager, T&L
- Heads of Subsidiaries/Marketing Teams
External:
- Key Clients & Strategic Partners
- Industry Regulators & Stakeholders
- Investors, Business Delegates & Vendors
- Legal & Compliance Authorities
- Strategic Planning & Policy Development
- Business Development & New Market Entry
- Commercial Performance Monitoring & Evaluation
- Stakeholder Engagement & Relationship Management
- Team Leadership & Capability Development
- Sales & Marketing Alignment and Governance
- Reporting & Documentation
Key Responsibilities
Strategy & Policy Development- Lead the design and implementation of long-term strategic goals and annual business plans aligned with group objectives.
- Oversee the setting of performance KPIs and strategy reviews across subsidiaries.
- Provide advisory to the COO on market competitiveness and value proposition enhancements.
- Align marketing policies with corporate brand, service models, and product delivery goals.
- Champion business expansion opportunities across industries under T&L.
- Guide market research and competitive analysis to identify emerging opportunities.
- Oversee the preparation of feasibility studies, proposals, and strategic pitches.
- Cultivate relationships with prospective partners, clients, and government agencies.
- Track subsidiary performance against approved sales and marketing KPIs.
- Ensure adherence to budgets, revenue targets, and regulatory compliance.
- Evaluate progress through periodic reports and provide actionable insights.
- Liaise with industry partners, stakeholders, and boards to unlock commercial potential.
- Represent the Group at high-level engagements, forums, and trade events.
- Partner with finance and business development teams to structure impactful deals.
- Lead a high-performance, cross-functional sales and marketing team.
- Set clear deliverables and drive a culture of accountability, learning, and innovation.
- Provide coaching and mentorship to develop internal talent pipelines.
- Review and submit reports, sales forecasts, dashboards, and updates to the COO.
- Coordinate the preparation of presentations, RFPs, and internal business cases.
- Ensure timely updates on subsidiary project pipelines and market intelligence.
Education:
- A Master’s Degree in Business Administration, Marketing, Strategic Management, or a related field.
- Membership in a recognized professional body is required (e.g., CIM, CIMA, ACCA, ICM, etc.).
- Minimum 10 years of relevant work experience, with at least 5 years in a senior leadership role.
- Strong track record in business strategy, sales operations, corporate marketing, and/or start-up incubation.
Technical Competencies:
- Strategic planning and business performance analysis
- Advanced presentation and communication skills
- Budgeting, forecasting, and commercial planning
- Business proposal development & client pitching
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and CRM tools
Core Competencies:
- Visionary leadership with entrepreneurial mindset
- Strong relationship-building and negotiation skills
- High emotional intelligence and adaptability
- Cross-functional project coordination
- Critical thinking and decision-making under pressure
- Willingness to travel across operational zones
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