Advisory Marketing Leader (Belgium)
Flosum Open · verified Sep 23, 2026 At a glance
Mid-level General Marketing role at Flosum. Remote, Belgium.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own enterprise pipeline creation, movement, and measurement from MQL through SQL to pipeline value
- Lead the internal marketing team by setting KPIs, removing blockers, and directing daily delivery
- Build and improve multichannel campaigns aimed at high-ACV enterprise accounts
- Work with sales and executives to sharpen ABM plays and support strategic deals
- Give leadership direct reporting on pipeline ROI, CAC, and conversion performance
What you bring
- Experience scaling B2B SaaS as an early marketing leader or major growth contributor
- A verifiable record of creating enterprise pipeline for buyers with ACV above $100k
- A hands-on approach covering copywriting, campaign launches, data analysis, and direct execution
- Working expertise with marketing automation, Salesforce CRM integration, ABM platforms, and intent-data tools
Who this fits
You’ll suit a tactical marketing leader who can manage a team while personally executing campaigns, analyzing performance, and owning enterprise growth. The role is fractional, part-time, and short term, with remote work in Belgium and a direct reporting line to the CEO.
From the employer
Job Description: Fractional Marketing Leader (Demand Generation & Enterprise Pipeline)
Company: Flosum
Role Type: Fractional / Part-Time Contract (Short-Term Stint)
Location: Remote
Reports To: CEO
About Flosum
Flosum is a rapidly growing B2B SaaS organization. In a high-growth environment, our Go-To-Market (GTM) revenue engine is our most critical asset. We are building a tightly aligned, high-performance engine, and we need a tactical marketing leader to step in and own the growth framework.
Role Overview
We are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine.
Key Responsibilities
- Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
- Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
- Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
- Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
- Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.
Requirements
- Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
- Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
- The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly. Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.
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