Advisory Marketing Leader (Netherlands)
Flosum Open · verified Sep 23, 2026 At a glance
Mid-level General Marketing role at Flosum. Remote, Netherlands.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own enterprise pipeline creation, measurement, and movement from qualified leads to sales opportunities
- Lead the marketing team by setting KPIs, removing blockers, and directing daily execution
- Build and improve multi-channel demand campaigns for high-value enterprise accounts
- Work with sales and leadership to strengthen go-to-market execution and account-based marketing
- Give executives concise reporting on pipeline return, acquisition cost, and conversion
What you bring
- A track record as an early marketing leader or growth driver in a scaling B2B SaaS company
- Verifiable success creating pipeline with enterprise buyers and complex buying groups
- A hands-on approach to copy, campaign building, data review, and direct execution
- Deep practical experience with marketing automation, Salesforce integration, ABM platforms, and intent data
Who this fits
This role suits a tactical marketing leader who can manage a team while personally executing the work. You’ll work remotely in the Netherlands on a fractional, part-time, short-term contract and report to the CEO. The role requires direct ownership of marketing operations rather than a delegation-only consulting approach.
From the employer
Job Description: Fractional Marketing Leader (Demand Generation & Enterprise Pipeline)
Company: Flosum
Role Type: Fractional / Part-Time Contract (Short-Term Stint)
Location: Remote
Reports To: CEO
About Flosum
Flosum is a rapidly growing B2B SaaS organization. In a high-growth environment, our Go-To-Market (GTM) revenue engine is our most critical asset. We are building a tightly aligned, high-performance engine, and we need a tactical marketing leader to step in and own the growth framework.
Role Overview
We are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine.
Key Responsibilities
- Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
- Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
- Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
- Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
- Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.
Requirements
- Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
- Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
- The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly. Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.
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