Brand Manager (Hospitality)
At a glance
Mid-level Brand Marketing role at Fosad Consulting. Lagos · full-time.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Use research, market signals, consumer data and competitor activity to uncover marketing opportunities
- Shape short-, medium- and long-term plans, then work with vendors to launch campaigns and growth initiatives
- Set the annual marketing budget, use resources carefully and report campaign results against ROI and KPIs
- Coordinate vendors and internal teams, influencing them toward shared brand goals
- Convert marketing work into measurable growth while helping improve service and quality levels
What you bring
- A degree in business, engineering or a related discipline
- At least five years in service marketing with clear knowledge of hospitality
- Three years of management experience is desirable
- Comfort with analysis, numbers, metrics and spreadsheets, plus knowledge of digital marketing
- Strong communication, interpersonal, creative and results-focused abilities
Who this fits
This role suits a strategic, analytical marketer who can generate practical ideas, handle unfamiliar situations and turn plans into business results. You’ll work full time onsite in Lagos, managing vendors and influencing teams across departments. Hospitality marketing experience is required, while management experience is desirable.
From the employer
Our client, a major player in the hospitality industry, is looking to recruit a Brand Manager who will be responsible for increasing brand share of mind, affinity and relevance, patronage and overall profitability.
Key Responsibilities include:
1. Marketing Research-
- Conduct marketing research
- Analyse data to crystalise targeted marketing insight
- Monitor market trends, research consumer markets, company performance metrics and competitors’ activities to identify opportunities and key issues
2. Planning-
- Developing data-driven strategic marketing plans- short term, medium and long term
- Liaise with vendors to plan and implement marketing campaigns
- Brainstorm new and innovative growth strategies
3. Budgeting and Resource Management-
- Develop annual budget in line with organisation’s financial procedures
- Efficient utilization of resources to achieve organisation’s objectives
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
4. People Management-
- Effectively cooperating with and managing vendors
- Managing across departments and influencing to achieve brand objectives
5. Marketing Results-
- Deliver set business growth
- Ensure conversion of marketing activities to observable business results
- Contribute to improvement in service/quality levels
Skills and Personal Attributes
- Analytical thinking; comfortable working with numbers, metrics and spreadsheets
- A fixer at heart
- Strategic thinking and goal orientation
- A good measure of fluid intelligence to thrive in novel situations
- Creative and innovative, able to generate many good-actionable ideas
- Results-oriented
- Elite communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Knowledge of digital marketing
Education and Experience
- A good degree in business, engineering or related field
- 5-year experience in service marketing with demonstrable hospitality industry knowledge
- 3-year management experience is desirable
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