CRM & Lifecycle Marketing Specialist
At a glance
Mid-level Email Marketing role at Freedx. Yerevan · full-time.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build journeys for onboarding, activation, retention, and reactivation across CRM channels
- Run email operations covering templates, routing, deliverability, compliance, and quality checks
- Create user segments from KYC level, activity, product usage, value, and behavior
- Launch automated workflows, reactivation programs, churn reduction efforts, and A/B tests
- Coordinate with Product, Data, and Growth on tracking, campaigns, cohorts, and performance reporting
What you bring
- Bring three to six years in CRM, lifecycle, or retention marketing
- Use CRM automation tools such as CleverTap to manage campaigns and journeys
- Understand lifecycle rules, segmentation, funnel analysis, cohorts, and behavior triggers
- Manage email systems, deliverability, anti-spam practices, templates, reactivation, and churn analysis
- Write clearly, notice details, and take independent ownership of CRM from setup through reporting
Who this fits
You'll fit this role if you enjoy hands-on, data-led lifecycle marketing and can work independently in a fast-moving environment. Experience in fintech, crypto, gaming, or other high-frequency digital products is preferred. The role is listed as onsite in Yerevan, while the benefits also mention remote-first flexibility.
From the employer
About the job
Freedx is a newly established cryptocurrency exchange dedicated to delivering a seamless, secure, and innovative trading experience. Built by a team of seasoned professionals from the crypto, finance, and technology sectors, we're united by a shared passion for shaping the future of digital finance. Our vision is to become the most trusted and reliable exchange, empowering users with the freedom to manage their digital assets confidently and efficiently. At Freedx, security, transparency, and scalability are at the core of everything we do. We continuously innovate to meet the evolving needs of traders, offering cutting-edge tools and services that help our clients achieve their financial goals. Join us as we redefine the standards of digital asset trading and bring true freedom and reliability to the crypto world.
As we expand globally, we’re looking for a CRM & Lifecycle Marketing Specialist to own user retention, engagement, and reactivation across Freedx’s communication channels. You’ll manage CleverTap campaigns, design email and push journeys, and segment users to deliver personalized experiences that drive activity and loyalty. This is a strategic yet hands-on role for someone passionate about data-driven lifecycle marketing and customer engagement.
What You'll Do
- Build and manage all lifecycle journeys for onboarding, activation, retention, and reactivation
- Manage complete setup and maintenance of all email communications including templates, routing, deliverability, and compliance
- Own segmentation logic using KYC level, activity status, product usage, user value tiers, and behavioral triggers
- Create and optimize automated workflows that drive consistent user engagement
- Develop reactivation and churn reduction strategies including churn calculation frameworks and reengagement flows
- Define the hierarchy of communication channels across email, push, SMS, WhatsApp, Telegram, and in app messaging
- Manage CRM hygiene including sender reputation, anti-spam controls, and template QA
- Build A B tests to optimize messaging, timing, content, and delivery
- Work with Product and Data to ensure accurate event tracking and CRM data mapping
- Produce weekly CRM campaigns that align with product updates, promotions, and marketing activations
- Report on lifecycle metrics including activation, retention, churn, and campaign performance
- Collaborate with Growth to ensure CRM supports acquisition cohorts and funnels
- Maintain a high cadence of execution in a fast-moving environment
Requirements
- 3-6 years of experience in CRM, lifecycle, or retention marketing
- Strong experience with CRM and marketing automation platforms such as CleverTap
- Full understanding of lifecycle logic including onboarding sequences, activation scoring, and behavior based triggers
- Strong background in segmentation, funnel analysis, and user cohorts
- Demonstrated ability to set up and manage email systems including deliverability, anti spam, and template quality
- Hands on experience with reactivation campaigns and churn analysis
- Knowledge of mobile attribution and event based tracking
- Excellent written communication and attention to detail
- Ability to operate independently with ownership over CRM end to end
- Experience in fintech, crypto, gaming, or high frequency digital products is preferred
Benefits
- Remote-first flexibility and ownership over a core growth channel.
- Flexible payment options — choose to be paid in traditional currency or cryptocurrency.
- High-impact environment where your work directly improves user retention and engagement.
- Collaboration with experienced leaders across product, growth, and operations.
- Competitive compensation and performance-based incentives.
Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.
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