Sr. Ecommerce Manager
At a glance
Senior Ecommerce Marketing role at FSAStore.com. United States · $120,000–$150,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set ecommerce direction for FSAstore and HSAstore, improving conversion, order value, and revenue
- Plan seasonal and ongoing merchandising, category ordering, sorting rules, and promotional site changes
- Build personalized storefront experiences across homepages, listings, product pages, and recommendations
- Run the personalization testing roadmap, connecting hypotheses and measurement to rollout decisions
- Lead and develop two to four ecommerce specialists while coordinating creative, UX, data, and product work
What you bring
- At least five years in ecommerce, including two years supporting a site with more than two thousand SKUs
- Direct responsibility for revenue results and measurable return on investment
- Hands-on work scaling recommendation engines and dynamic segmentation with measurable outcomes
- Experience with rigorous A/B or multivariate testing and strong analysis using spreadsheets, BI, and analytics tools
- Experience managing direct reports and working with ecommerce platforms and personalization or CDP vendors
Who this fits
You’ll suit a player-coach role that combines ecommerce strategy, hands-on personalization work, analytics, experimentation, and team leadership. The position is fully remote within the United States, with required EST working hours.
From the employer
About the Role:
Health-E Commerce is seeking a strategic, results-oriented Sr. Ecommerce Manager to lead our ecommerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive revenue growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution. The Sr. Manager will partner closely with creative, UX, data, and product teams to improve our customer journey improve our customer acquisition, engagement, and lifetime value.
What you'll do:
Site Strategy & Revenue Growth
- Own and drive the ecommerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.
- Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.
- Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.
Personalization & Customer Experience
- Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.
- Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.
- Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.
- Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts
- Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion.
Performance Analytics & Optimization
- Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets
- Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact
- Analyze user behavior data to surface actionable insights across engagement, acquisition, and retention.
- Establish clear measurement standards for personalization lift, segmentation effectiveness, and ROI.
Team Leadership
- Manage and mentor a team of 2–4 ecommerce specialists.
- Foster a culture of performance, data rigor, and optimization across the site.
- Partner cross-functionally with creative, UX, data, and product teams to align priorities.
What you'll need:
- Minimum of 5–8 years of ecommerce experience, with at least 2 years in a 2,000+ sku site.
- Demonstrated ROI ownership, you've managed a site with real revenue accountability.
- Hands-on personalization experience: you've built or scaled recommendation engines, dynamic segmentation, and can speak to measurable outcomes.
- Strong analytical foundation, comfortable Excel/Sheets, BI tools (Looker, Tableau, or equivalent), or building your own analyses.
- Experience running structured experimentation programs (A/B, MVT) with statistical rigor.
- Familiarity with ecommerce platforms (Salesforce Commerce Cloud, Builder, or equivalent) and personalization/CDP vendors (Segment or equivalent).
- Strong analytical skills; comfortable in platforms like Google Analytics and other reporting tools
- Experience managing, mentoring, and developing direct reports
- Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $120,000 - $150,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
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