Specialist - S&M - Digital Marketing 4B
At a glance
Mid-level Digital Marketing role at Genpact. 1401-G-India: GF, 2-4 , 22B, STPI, Gurgaon · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build digital campaigns across online channels to increase awareness and engagement
- You'll measure campaign results, assess ROI, and recommend performance improvements
- You'll manage social platforms and engage with online communities to strengthen the brand
- You'll research market shifts, new opportunities, and audience behavior
- You'll coordinate with other teams so digital plans support business goals
What you bring
- You have a bachelor's degree in business administration, communication, marketing, or sales, or a master's in marketing
- You bring experience with B2B sales, content management, digital marketing analytics, online advertising sales, sales, and social media
- You communicate in English at a proficient C2 level
- You may hold credentials from Digital Marketing Institute, Google Ads, or HubSpot Academy
Who this fits
This role suits you if you can combine campaign execution, social engagement, market research, and data-led optimization. The position is office-based in India, with any India shift listed, but no specific city is provided.
From the employer
Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.
Job Description
Responsibilities: Develop and implement digital marketing campaigns across multiple online channels to drive brand awareness and customer engagement. Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI. Manage and maintain social media platforms, engaging with the online community to enhance brand presence. Conduct market research to identify emerging trends, opportunities, and audience insights. Collaborate with cross-functional teams to ensure alignment of digital marketing strategies with business objectives. Utilize analytics tools to track campaign performance, identify areas for improvement, and make data-driven recommendations. Stay updated with industry best practices, new digital platforms, and emerging marketing technologies to enhance campaign impact.Qualifications
Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - MarketingCertifications
Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Google Ads Search Certification - GoogleGoogle, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot AcademyRequired Skills
Business-To-Business (B2B) Sales, Content Management, Digital Marketing Analytics, Online Advertising Sales, Sales, Social MediaLanguage
EnglishLanguage Proficiency -
Proficient - C2Additional Job Location -
Job Type
RegularMaster Skill List -
S&M - Digital MarketingRemote Type -
OfficeWork Shift -
Any (India)Why join Genpact?
• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.
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