Social Media Manager (Beauty Industry) | Remote | LATAM
At a glance
Mid-level Social Media role at HireHawk. Remote, Mexico · full-time.
Pay not stated Social Media Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set social direction and build community growth plans for beauty clients across platforms
- Create visuals, captions, video, and UGC while keeping content culturally relevant and on-brand
- Run Instagram and TikTok calendars, publishing, and ongoing performance improvements
- Use live KPI signals to adjust content, then turn findings into monthly reports and recommendations
- Guide creative briefs and serve as the everyday client contact for strategic questions
What you bring
- Three to five years in social media, preferably with beauty, skincare, or agency experience
- Strong Instagram and TikTok judgment, including safe use of trends for brands
- Experience managing calendars, briefs, and complete delivery across several projects
- You can produce content quickly and may occasionally appear in it when needed
- Clear writing, client communication, performance analysis, and strategy improvement skills
Who this fits
You’ll fit a full-time remote role based in Mexico, supporting beauty clients with a high level of ownership. The work suits someone comfortable balancing planning with hands-on creation, real-time decisions, reporting, and client communication. You’ll also need to respond quickly when opportunities arise, including occasionally appearing in content.
From the employer
- Location: Remote / Virtual
- Job Type: Full-Time
- Salary Range: $2,500 - $3,500/month
About Us
HireHawk is a globally minded staffing and recruitment company that connects skilled professionals with U.S. and Canadian companies, building high-performing remote teams around the world. We’re remote by design, outcomes-first, and built for people who take ownership and want meaningful work from anywhere.
About the Role
As a Social Media Manager, you’ll own day-to-day social execution and help shape the strategy that drives engagement and community growth for beauty clients. This is a high-ownership role where you’ll balance big-picture planning with hands-on creation, reporting, and real-time optimization. You’ll be close to the work, close to the trends, and close to the outcomes—so your decisions will show up directly in performance and brand love.
Responsibilities
- Build and evolve social strategies that grow engagement and community across platforms
- Create and curate social-first content (visuals, captions, video, UGC) that feels culturally relevant and on-brand
- Plan and maintain content calendars, including key moments, launches, holidays, and timely trends
- Own Instagram and TikTok planning, publishing, and optimization to improve performance over time
- Brief and partner with design/creative teammates to deliver high-quality assets consistently
- Write compelling captions and develop platform-appropriate tone of voice for each brand
- Shape Instagram Stories strategy (concepting and creation as needed) to drive retention and interaction
- Track KPIs, monitor performance in real time, and pivot content/tactics when needed
- Deliver monthly reporting with clear insights, key learnings, and actionable recommendations
- Serve as the day-to-day client contact and confidently answer strategic questions as you ramp
Requirements
Must-Have:
- 3-5 years of social media experience, ideally within beauty/skincare and/or an agency environment
- Strong platform instincts for Instagram and TikTok, with a proven ability to translate trends into brand-safe content
- Experience owning content calendars, briefs, and end-to-end execution across multiple projects
- Comfortable creating content (and occasionally being in content) on short notice when the moment calls for it
- Analytical mindset: confident tracking performance and using insights to improve creative and strategy
- Excellent writing and communication skills, including client-facing updates and recommendations
Nice to Have:
- Experience supporting community engagement and developing response tone-of-voice guidelines
- Familiarity with social listening and “test and learn” experimentation to find new growth levers
- Hands-on comfort with tools like CapCut, Canva, and/or Adobe Suite
- Experience working with high-profile brands or talent-led accounts
Benefits
- Access to a $200K+ perk marketplace with discounts on 150+ services.
- Option to withdraw up to 50% of approved earnings before payday.
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