Social Media Manager – UK (m / w / d)
At a glance
Mid-level Social Media role at Kapten & Son. London · full-time · no salary stated · we estimate £35,000–£42,500.
Kapten & Son has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shoot, edit, and publish high-quality Instagram Feed, Reels, Stories, and TikTok content for the UK
- Set the UK Instagram and TikTok direction, including goals, planning, and targets
- Turn emerging social trends into content that feels distinctively Kapten & Son
- Build community relationships through comments, direct messages, and mentions
- Use performance insights to improve content and create assets for paid social campaigns
What you bring
- Two to four years managing social media for a brand, backed by a portfolio or channels you can show
- Hands-on Instagram and TikTok experience, with confidence shooting, directing, and editing independently
- Fast editing ability using CapCut, Premiere, or a comparable tool
- Working knowledge of Meta Business Suite and TikTok Analytics
- Fluent English, an organized self-directed approach, and genuine interest in lifestyle or design
Who this fits
This suits a self-managing content creator who enjoys being on camera and shaping a lifestyle brand through social. You’ll work full time from a hybrid setup in London, with three days each month at the company’s headquarters in Cologne. The role starts immediately, and German is helpful but not required.
From the employer
Be(come) the Experience – Make our brand impossible to scroll past in the UK.
We're Kapten & Son. With over 250 Kaptens, we work every day to become Europe's leading D2C lifestyle brand. Our products accompany people through their everyday experiences – and you'll make sure the Kapten & Son brand shows up on Instagram and TikTok in the UK in a way that stops thumbs in their tracks.
Start: immediately
Location: London (Hybrid)
Your Kapten Experience includes
Create and publish content: You shoot, edit, and post for Instagram (Feed, Reels, Stories) and TikTok, fast, at a high standard, and always with a clear understanding of the UK Brand Strategy. Every post has a reason.
Drive channel strategy: You own the UK strategy for Instagram and TikTok, set the goals, build the plan, hit the numbers. Social isn't a silo here; it's the beat that amplifies everything else.
Catch trends and make them ours: You spot trends early and translate them into content that feels like Kapten & Son, not like everyone else using the same sound.
Build and nurture community: You show up in comments, DMs, and mentions, as a human, not a brand bot. You know who matters in our community and build those relationships with intention.
Understand and act on performance: You track, analyse, and act, no screenshots into decks, but reports that actually shape what happens next.
Co-create paid social content: You build video and static assets designed for ads from the ground up. You know the difference between organic content and creative that converts in paid, and you give our central performance marketing team exactly what they need to win.
2–4 years of social media management experience for a brand, with a track record you can actually point to
A portfolio or channels you can show, Instagram and TikTok are non-negotiable
Confidence on camera and behind it: you can shoot, direct, and edit without a production team holding your hand
Fast editing skills, CapCut, Premiere, or similar: high quality, delivered quickly
Copy instincts that make people stop scrolling
Data literacy: Meta Business Suite and TikTok Analytics are tools, not obstacles
A self-managing, structured working style, even when everything feels like a priority at once
Genuine passion for lifestyle, design, or everyday aesthetics, it shows, and you can't fake it
Fluent English; German skills are a plus
What awaits you
Flexibility: Hybrid working in London with real ownership from day one
Cologne included: 3 days per month at our HQ on the Rhine, a modern office with a barista, subsidised lunch, and a view of the water
Crew Love: Regular team events
Growth: Personal development opportunities and quarterly feedback conversations
Perks: Corporate benefits and staff discounts on the full Kapten & Son range
Volunteer Day: One paid day for your volunteering commitment
Ready to join the crew?
Being a Kapten by heart means showing up for each other, acting with passion, and making your mark – in the feed and beyond. If you're ready to bring the Kapten & Son brand to life in the UK and create content that's impossible to scroll past – Carolin looks forward to hearing from you.
Be the experience.
Find out more about us as an employer at @kaptenandson.career
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