CRM Manager (Growth)
At a glance
Mid-level Growth Marketing role at Kredivo Group. Jakarta · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own lifecycle CRM plans for activation, repeat transactions, retention, and churn recovery
- Build launch campaigns with audience selection, messaging, channel coordination, and follow-up optimization
- Create personalized journeys using segments, triggers, messaging rules, and channel choices
- Run A/B tests from hypothesis through analysis, iteration, and scaled rollout
- Use experiment results and Indonesian market insight to improve engagement and transaction rates
What you bring
- At least four years in CRM, lifecycle, retention, or engagement roles within tech
- Demonstrated ownership of campaigns or ongoing journeys that improved conversion, transactions, or retention
- Blend persuasive customer communication with rigorous analysis of cohorts, uplift, and incrementality
- Strong execution ownership, comfort with ambiguity, and curiosity in a fast-moving environment
- Working ability with Excel or Google Sheets; SQL is helpful or you can learn it quickly
Who this fits
You’ll suit a hands-on growth marketer who can connect customer empathy and creative messaging with performance analysis. The role is based in Jakarta and works across Product, Marketing, and Data, with a focus on Indonesian customer behavior and channels.
From the employer
The Growth team at Kredivo focuses on maximizing customer lifetime value by driving user engagement and retention. We’re looking for a CRM Manager to take end-to-end ownership of lifecycle CRM and user journey initiatives, including supporting product feature launches, with a focus on optimizing transacting rates through segmentation and personalized targeting.
You’ll combine data-driven insights with creative experimentation to design, test, and scale personalized communications across channels (e.g., push, in-app, email, WhatsApp where relevant) that deepen engagement and encourage repeat behavior.
This role sits at the intersection of Product, Marketing, and Data. You’ll collaborate cross-functionally to build CRM strategies that are customer-centric, measurable, and scalable.
About the Job :
- Own CRM strategy & performance for user segments (e.g., activation → first transaction, repeat transaction, churn recovery) with clear targets on transacting rate and retention
- Plan and execute CRM for product feature launches: audience strategy, targeting, messaging, channel orchestration, and post-launch optimization
- Design lifecycle journeys: segmentation, triggers, personalization logic, messaging strategy, and channel mix
- Run rigorous experimentation: hypothesis → test design (A/B) → execution → impact analysis → iteration and scale
- Have an analytical rigor to evaluate the performance of experiments to close the feedback loop and recommend improvements through data and insights
- Stay close to local market reality: leverage Indonesia-specific consumer behavior, cultural nuance, and channel dynamics to craft messaging that resonates
About You :
- At least 4 years of work experience in CRM / Lifecycle / Retention / Engagement roles within tech (fintech, e-commerce, marketplaces etc.)
- CRM is a must: proven track record owning lifecycle campaigns or always-on journeys with measurable business impact (conversion/transaction/retention lift)
- Creative + analytical blend: you can craft compelling customer messaging and evaluate performance with rigor (cohorts, uplift, incrementality)
- A personality very focused on getting things done with owner, not renter mindset
- Comfortable with data: Excel/Google Sheets required; SQL is a plus (or strong willingness to learn quickly).
The ideal candidate is a self-starter who will own CRM outcomes end-to-end combining customer empathy and creative messaging with analytical rigor. You’re comfortable with ambiguity, naturally curious, and thrive in a fast-paced environment where you iterate quickly, learn from data, and continuously optimize for lift.
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