Brand Manager
At a glance
Mid-level Brand Marketing role at Lextorah LDS. Lagos · full-time.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build cost-conscious marketing plans and deliver them within budget and schedule to hit volume, share, and brand KPIs
- You'll shape the brand's three-year plan, with attention on the next eighteen months
- You'll turn consumer passion points into communication briefs while steering agency relationships and performance contracts
- You'll oversee suppliers and run PR, digital, new media, sponsorship, and regional radio, outdoor, and print campaigns
- You'll co-create TTL briefs and manage ATL media, production, and fee budgets
What you bring
- Bring a tertiary degree, preferably a master's, plus at least five years managing marketing in another FMCG company
- Show success creating and delivering plans for new and existing products with strong commercial judgment
- Demonstrate team-building and cross-functional leadership, with fluent written and spoken English
- Be highly computer literate and very capable in graphic design and animation
Who this fits
This role suits a hands-on, business-focused marketing manager who can lead teams and turn plans into execution. It is a management position based onsite in Lagos. You'll need experience in another FMCG company and the ability to work across agencies, suppliers, and marketing teams.
From the employer
Do you have sufficient restlessness in you that can be channeled towards productive purpose? Are you able to dream with your eyes opened? Do you have passion, zeal and zest?
If your answer is yes to the above, you may just be the one we are looking for. Our continued desire to ceaselessly delight our consumers has created and opportunity as Brand Manager whose sole focus will be to meet and exceed expectations in that segment of our business.
- The job holder will have full responsibility for developing best in –class and cost effective marketing strategy, and execute the same through the available resources, within the specified budgets and timelines, with a view to attain the volume, market share and brand KPI objectives.
- Help shape the 3 year business plan, for the brand with emphasis on an 18 month horizon.
- Understand and leverage consumer passion points and develop briefing strategy and guidelines for brand communications programs aligned with the activation platform.
- Interface with agencies; manage agency performance contracts and stewards relationship.
- Manage and evaluate third party suppliers to ensure excellence in delivered across the marketing mix.
- Execute PR/digital management /new media approaches using input from media team and brand strategy and plan.
- Responsible for sponsorship execution in ATL domain in conjunction with sponsorship manger.
- Responsible for region-specific campaigns including radio, outdoor and print specific initiatives.
- Co-create brief and manage ATL components of TTL campaigns, manages ATL budgets (media, production, fees).
- This is a management position and the successful applicant will be expected to have the following minimum qualification.
- A tertiary degree preferably masters.
- 5 years experience in Marketing as a Manager in another FMCG company (preferably Multinational)
- “Hands on” person, business driven, excellent marketing skills, and proven ability to develop and execute successful marketing plans for a new and existing products.
- Strong management and team building skills, with successful experience leading cross-function teams.
- Excellent communication skills, including fluent English in written and spoken.
- Must be highly computer literate.
The candidate must be very good in Graphic Design and Animation.
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