Department Manager - Own Brand Communication
At a glance
Mid-level Communications role at Makro PRO. Bangkok · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build channel-spanning communication plans and steer content calendars, briefs, and creative production for own-brand growth
- Lead launches, events, and in-store activity while keeping online and offline materials consistent
- Shape shopper-led promotions, handle premiums, and review sales lift to improve future plans
- Use consumer and competitor insight to position campaigns, then track results and adjust execution
- Control marketing budgets and coordinate agencies, suppliers, and internal teams for quality and cost efficiency
What you bring
- Bring a bachelor’s degree in marketing, business, or a related discipline
- Offer at least five years in brand, marketing, or trade marketing, preferably across retail, wholesale, or FMCG
- Show integrated campaign planning, trade-promotion design, and coordination with agencies, suppliers, and stakeholders
- Communicate excellently in Thai and English, with close attention to detail
- Stay analytical, creative, organized, and able to run multiple projects independently
Who this fits
This role suits a manager who can independently juggle several campaigns and collaborate across internal and external teams. You’ll work onsite in Bangkok, Thailand, and need strong communication in both Thai and English. Experience in retail, wholesale, or FMCG is preferred.
From the employer
Brand & Communication Strategy
•Develop and execute marketing communication plans across all channels to support own brand growth.
•Create and manage content calendars, campaign briefs, and creative development and production.
Campaigns, Events & Activations
•Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.
•Ensure consistent execution across offline and online media assets.
Trade Marketing
•Design and implement promotion mechanics tailored to shopper behavior and category goals.
•Source and manage promotional premiums, ensuring timely delivery and cost control.
•Monitor promotion effectiveness and track sales uplift to optimize future planning.
Cross-functional Collaboration
•Work closely with cross-functional teams to ensure seamless execution and alignment.
Market Analysis & Insights
•Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.
•Monitor campaign performance to refine strategy and execution.
Budget & Vendor Management
•Manage and optimize marketing budgets.
•Coordinate with external parties to ensure quality and cost efficiency.
Requirements
Key skills
•Bachelor’s degree in Marketing, Business, or related field
•5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors
•Strong experience in integrated campaign planning and trade promotion development
•Proven ability to manage agencies, suppliers, and internal stakeholders
•Excellent communication in Thai and English, with strong attention to detail
•Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously
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