Marketing Communication Manager
At a glance
Mid-level Communications role at Pplingo. Bangkok · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Find, onboard, and manage KOLs and influencers to extend campaign reach
- Build integrated communication plans and keep brand messaging consistent across channels
- Direct briefs, messaging, copy, and platform-ready content with creative teams
- Coordinate influencer execution and use campaign data to improve communication and conversions
What you bring
- You can negotiate influencer contracts, deliverables, and performance expectations
- You can connect content direction with paid media and evaluate campaign ROI
Who this fits
You’ll suit work that combines influencer relationships, brand communication, content coordination, and performance marketing. The role is based in Bangkok, Thailand; the listing does not state travel, visa, timezone, or people-management requirements.
From the employer
Key Responsibilities
1. KOL/Influencer Management
o Identify, recruit, and manage KOLs/Influencers to amplify campaigns.
o Develop influencer collaboration plans aligned with brand objectives.
o Negotiate contracts, deliverables, and performance outcomes.
2. Marketing Communication Strategy
o Develop and execute integrated marketing communication plans.
o Ensure consistent brand messaging across all channels.
o Monitor market trends and competitor activities to refine communication strategies.
3. Content Development
o Oversee creation of content outlines, campaign messaging, and copywriting.
o Collaborate with creative teams to ensure high-quality, engaging, and brand-aligned content.
o Ensure all content is optimized for target platforms (social media, website, PR, etc.).
4. Coordination with KOLs/Influencers
o Act as the key liaison between brand and influencers.
o Oversee campaign briefing, alignment, and execution.
o Track influencer content and measure ROI.
5. Collaboration with Performance Marketing Team
o Work closely with performance marketing to align communication with paid media strategies.
o Provide content direction to maximize engagement and conversion.
o Analyze campaign data with the performance team to optimize future communications.
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