Email Marketing Producer
At a glance
Mid-level Email Marketing role at Mindlance. New York · contract · no salary stated · we estimate $119,875–$150,000.
Mindlance has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Maintain the email calendar and route campaign requests and assets to keep work on schedule
- Handle list segmentation, quality checks, cleansing, and the full email QA workflow
- Convert PSD designs into hand-coded HTML emails, templates, and dynamically scripted campaigns
- Launch, monitor, and report on email and follow-up campaigns
- Review results, A/B tests, and emerging email practices, then guide stakeholders and vendors
What you bring
- At least two to four years of strong email HTML coding, including conversion from PSD designs
- Working knowledge of email delivery, authentication, reputation, legislation, metrics, and industry practices
- Experience with A/B testing, campaign analysis, reporting, dynamic emails, and third-party email platforms
- Strong organization, time management, project coordination, communication, and copyediting skills
- A bachelor's degree or equivalent experience, with Excel preferred and SQL or responsive email design experience helpful
Who this fits
You’ll fit this role if you can manage detailed email operations, solve process issues quickly, and advise internal teams on email execution. The position is for a contractor working onsite in New York. A bachelor's degree is preferred, while equivalent experience is accepted.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
Job Description:
The
Email Marketing Producer is responsible for the successful production,
management, and deployment of outbound email campaigns and projects, as
well as providing guidance and email best practices to stakeholders
across the company.
Responsibilities:
* Manage email calendar on a daily basis
* Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary
* Brainstorming and application of logistical email knowledge to marketing campaigns.
* Managing list segmentation, list QA, list cleansing
* Deploy, track and report on email campaigns and related follow up campaigns
* Hand code HTML from PSD’s into emails, creation of templates, and dynamic campaigns
* Analyze campaigns and recommend best practices, AB testing, new trends in email, etc.
* Manage the end to end email QA process
* Work closely with internal departments and external vendor in the creation and implementation of email campaigns and projects
Required Skills:
Knowledge of aspects of email marketing including delivery, analysis,
legislation, authentication/reputation systems, and general industry
trends and metrics
* Extensive understanding of email best practices, CAN-SPAM laws
* Experience with A/B testing, analysis and reporting
* Experience with dynamically scripted emails
* Strong email HTML coding experience -- minimum 2-4 years’ experience
* Ability to hand code email HTML from PSD’s
* Microsoft Excel experience preferred
Very strong knowledge and experience using third party email
applications (ExactTarget, Epsilon, CheetahMail, Acxiom Digital, etc.)
* Excellent time-management skills, organization and project management skills
* Strong communication skills
* Strong copyediting skills
* Ability to quickly identify and address operational and process issues
* Bachelors preferred
* SQL knowledge preferred
* Experience with responsive design for email
* Javascript knowledge a plus
* Knowledge of LiveIntent a plus
* Knowledge of FreeMarker a plus
* Knowledge of web development tools a plus
Desired (not required) Skills:
- Working knowledge of filters, data extensions and programs in SFMC a plus
- Presentation skills a plus
Education/Certifications:
Bachelors or equivalent expereince
If you are interested feel free to reach Ajay Kumar on #732-243-0011 or email your resume on ajayk(at)mindlance.com
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