Overseas Social Media Operation

moomoo moomoo.com Open · verified Sep 25, 2026

On-site Hong Kong Full-time Mid-level Social Media

At a glance

Mid-level Social Media role at moomoo. Hong Kong · full-time.

Pay not stated Social Media salary

RoleSocial Media

SeniorityMid-level

LocationHong Kong

WorkplaceOn-site

EmploymentFull-time

PostedJan 28, 2026 · 8mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build regional and global social plans around annual industry trends
Run content calendars and campaigns across X, Facebook, LinkedIn, and Instagram while owning KPIs
Turn product plans, brand positioning, and user insight into user-focused messaging
Coordinate teams, resources, overseas markets, and headquarters on social campaigns
Use content data to refine engagement, advertising, and reach among target users

What you bring

Hold a bachelor’s degree or higher; overseas study or work experience is preferred
Bring at least three years of social media operations experience and fluent working English
Understand overseas social platforms and user behavior; North American market experience is preferred
Show strong creative planning, copywriting, campaign development, and data-analysis skills
Take interest in online brokerage and bring familiarity with finance, securities, or futures trading

Who this fits

You’ll suit a self-directed, detail-focused operator who can work in English, spot industry and user trends, and improve campaigns through data. The role also favors strong execution, creative resource coordination, and collaboration with overseas markets and headquarters. It is a full-time onsite position in Hong Kong.

From the employer

Key Responsibilities

Develop global and regional social media strategies and promotion plans based on annual industry trends. Plan/execute content calendars and campaigns on X（Twitter）,Facebook, LinkedIn, Instagram, etc., accountable for communication effects and business KPIs.
Formulate regional social media marketing strategies, and collaborate with the team to drive the planning and implementation of their rollout.
Combine product roadmap, brand positioning and user insights to highlight product/service strengths from users’ perspective. Proactively capture industry hot topics for content creation.
Integrate resources, collaborate with cross-functional teams on social media campaigns. Develop high-impact, brand-consistent content to strengthen user brand recall, and cooperate efficiently with overseas markets and headquarters.
Formulate operation strategies (user engagement, social media advertising, etc.). Track content performance via data analysis, optimize continuously to ensure effective reach to target users.

Requirements

Bachelor’s degree or above; overseas study/work experience preferred. Fluent in English (working language) with excellent English copywriting skills.
3+ years of proven experience in social media operations. Interest in online brokerage industry; familiarity with finance, securities, futures trading is a plus. North American market experience preferred.
Strong creative planning and copywriting abilities. Deep understanding of overseas social platforms and user habits. Track record of designing actionable content marketing campaigns; excellent works/cases preferred.
Keen industry/user insights, ability to capture market trends. Agile thinking, self-motivated, result-oriented. Good at resource integration and innovative content production.
Strong logical reasoning and data analysis skills. Capable of data-driven iteration, review and summarizing reusable experience.
Outstanding execution, sense of responsibility and ambition. Detail-oriented, quick learner with good team spirit.