Head of Product Marketing
At a glance
Leadership Product Marketing role at Numeral. San Francisco · full-time · $200,000–$250,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead product launches from positioning and messaging through go-to-market planning and sales enablement
- Turn customer, buyer, competitor, and industry findings into product, pricing, packaging, and go-to-market decisions
- Create positioning, solution briefs, sales decks, website copy, case studies, webinars, and launch content
- Build enablement such as battlecards, objection guides, ROI calculators, one-pagers, and funnel-stage email sequences
- Refine segments and value narratives across products, markets, and personas while closing the win-loss feedback loop
What you bring
- At least six years in B2B SaaS marketing, including strong content strategy and delivery
- At least two years in fintech, financial services, tax, accounting, compliance technology, or developer tools
- A record of producing product marketing work for IT or enterprise audiences, including positioning documents and solution briefs
- You can make complex technical subjects clear and persuasive for IT leaders and executive buyers
- You use analytics, segmentation, and campaign results to guide marketing decisions
Who this fits
This role suits a senior product marketer who can move between product, sales, research, storytelling, and commercial execution. You’ll work across sales, product, corporate marketing, and operations, with ownership and a preference for shipping practical work. The position is hybrid, requiring three days each week in the San Francisco or New York office; relocation assistance to either location is available if needed.
From the employer
About Numeral:
Numeral is transforming how taxes get done. Digital businesses are currently bogged down by a painful web of regulations across 47 states and 70+ countries. We’re eliminating this burden so teams can focus on their core mission.
We’re the largest and fastest-growing AI-native tax solution. Started in 2023, Numeral has raised over $57M from Benchmark, Mayfield, Y-Combinator, and many others. We now serve over 3,000 paying customers and have more than tripled our revenue every year in our history.
About the role:
As Numeral grows, Product Marketing becomes a critical lever for clarity, focus, and execution across our go-to-market motion. We’re looking for a strategic and curious marketer who thrives at the intersection of product, storytelling, and customer insight.
Our Head of Product Marketing will own how Numeral’s products, partnerships, and offerings are positioned, brought to market, and adopted commercially. Included, you’ll own Numeral’s positioning and messaging across our website, marketing materials, paid media, and organic content.
This role sits at the intersection of Product and Go-to-Market, ensuring we are not only building the right products but translating them into clear value, effective sales motions, and measurable business outcomes. You’ll help shape how the market understands Numeral and ensure our product strategy translates into clear customer value, strong GTM execution for Sales, and consistent revenue outcomes.
If this sounds like the right opportunity for you, we’d love to hear from you!
What you’ll do:
Drive Strategic Launches & Product Storytelling
Drive market and competitive intelligence, synthesizing customer insights, buyer behavior, competitive moves, and industry trends to inform product strategy, pricing/packaging, and GTM priorities
Work closely with Product and Sales teams to help drive our go-to-market strategy, positioning, and sales enablement; produce enablement collateral including fact sheets, sales slides, videos, discovery questions, talking points and emails
Own product launches end-to-end: positioning, messaging, GTM strategy, and enablement
Positioning, Messaging & Value Narrative
Create high-quality product marketing assets, including messaging frameworks, solution briefs, sales decks, website copy, blog posts, case studies, webinars, launch materials, FAQs, competitive positioning, customer proof points, and customer success stories
Ensure we’re resonating in market; evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP
Iterate on positioning across new markets and segments: US, global, ecommerce, software, venture-backed SaaS, wholesale, CPG, manufacturing, and marketplaces.
Define and refine Numeral’s segmentation, and core positioning across products (e.g., filings, tax engine, ECM) and personas (e.g., founders, finance and tax teams, partners)
Market & Product Marketing Research
Lead market intelligence efforts including customer research, competitive analysis, segmentation, and trend monitoring to inform product positioning, roadmap influence, and GTM strategy
Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary
Commercial Innovation Strategy & Enablement
Develop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, and email sequences for each stage of the funnel
Work with Go-To-Market teams to develop and implement programs that support lead generation, customer conversations, engagement, retention, and partner recruitment
Develop a strong win/loss feedback loop: and translate insights into GTM and product decisions
What you’ll bring:
6+ years of B2B SaaS marketing experience, with strong content strategy and execution capabilities
2+ years of experience in fintech, financial services, tax technology, accounting software, compliance technology, or developer tools — you are familiar with the sales cycle, buyer personas, and effective content strategies
Data- and insights-driven mindset with experience in user analytics, segmentation, and campaign performance measurement
Genuine enthusiasm for turning analytical insights and creative ideas into successful real-world products — with a strong sense of ownership, initiative, and pride in the results
Natural collaborator across functions; you build strong working relationships with sales, product, corporate marketing, and operations and understand what each team needs and you make it easy for them to succeed
Pragmatic and outcome-focused; you create just enough structure to move fast, and you'd rather ship than excessively document
Strong portfolio of product marketing deliverables — positioning docs, solution briefs, white papers, thought leadership, executive content — for IT or enterprise audiences
Your superpower is making highly technical subject matter legible and persuasive to IT leaders and executives making real purchasing decisions
Nice to haves:
Experience in fintech, payments, financial infrastructure, or developer tools
Familiarity with APIs, developer-first products, or technical buyers
Background at high-growth companies with strong GTM rigor (e.g., Ramp, Rippling, etc.)
Experience positioning platform vs. point solutions
Early-stage experience (0→1 or 1→10) building PMM foundations from scratch
Strong intuition for what makes products “click” with both technical and non-technical audiences
Comfort working directly with founders and influencing company-level strategy
Former founder
Location:
This role is hybrid (3 days a week in our SF or NYC office)
What we offer:
Competitive salary and equity - you'll share directly in the company's success
Full medical, dental, and vision coverage
Wellness perks like Headspace and the Peloton One App
401(k) to help you build long-term financial security
Relocation assistance to NYC or SF (if needed)
Lunch and snacks when you're in the office
Regular team offsites and company events as we grow
A culture built on ownership - your work matters and people will see it!
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