Head of Brand & Product Marketing
At a glance
Leadership Product Marketing role at Workstream. San Francisco · $160,000–$190,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Workstream’s positioning and messaging, then test restaurant and frontline-workforce narratives with the market
- Lead go-to-market launches for AI, hiring, HR, and payroll products, covering plans, packaging input, and sales enablement
- Guide website, case study, video, webinar, and social work while raising the quality of customer-facing materials
- Give sales and partners competitive insights, ROI stories, and customer evidence while joining deals and prospect conversations
- Manage product marketers, content marketers, and designers while contributing hands-on when the work needs it
What you bring
- At least five years of B2B marketing experience with substantial product marketing depth
- A track record of building and managing energetic, high-performing marketing teams
- Experience starting a company, category, or function from the ground up with a bias toward action
- Strong positioning writing, repeatable team-building systems, and daily use of AI agents
- A pipeline-and-revenue approach to marketing measurement rather than impression counts
Who this fits
This role suits a hands-on builder who moves quickly, has founder energy, and wants broad scope across brand, product marketing, content, and design. Experience with SMB buyers, hourly or frontline workforces, HR technology, or payroll is helpful but not required. You’ll need to be based in or relocate to San Francisco, work from the office at least four days weekly, and travel occasionally for customers, conferences, and team events; visa sponsorship is available for the right candidate.
From the employer
Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.
Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
Grow With Us
We are looking for a Head of Brand & Product Marketing to join our team. This is building, not maintaining. You will own how Workstream is positioned, launched, and remembered, at the moment we expand from a vertical SaaS leader into an AI-native platform for the entire frontline workforce. You'll run product marketing, brand, content, and design as one team, report directly to our revenue leadership, and see your work show up in the pipeline within weeks, not quarters.
We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.
Location & Relocation
- This is a 4 to 5-days-per-week in-office role. We believe being together is important for building quickly, collaborating closely, and shaping the next chapter of Workstream
- We support relocation and visa sponsorship for the right candidate
Day In The Life
- Positioning & Narrative: Own Workstream's positioning and messaging end to end, including the biggest open strategic question we have: leading with our restaurant dominance vs. the broader frontline-workforce story. You'll test it, not debate it.
- Product Launches: Run GTM launches for a portfolio that now ships AI products (like our AI assistant for frontline teams) alongside hiring, HR, and payroll. Messaging, pricing & packaging input, launch plans, and the enablement that makes Sales dangerous in the first week.
- Brand & Content: Lead our content and design team across the website, case studies, video, webinars, and social. Raise the bar on everything customer-facing, and use AI to produce at a pace a team twice our size couldn't match a year ago.
- Working with Sales: Arm AEs and partnerships with narratives, competitive teardowns, ROI stories, and customer proof. Sit in on deals. Talk to lost prospects. Change the message when the market tells you to.
- Team Leadership: Manage and grow a small, high-output team of product marketers, content marketers, and designers, and be the strongest IC on it when it matters.
Who You Are
- Slope over pedigree: 5+ years in B2B marketing with real product marketing depth, but we care more about what you've shipped and how fast you're improving than the logos on your resume.
- Management experience: You have built and led hungry and dynamic marketing teams in the past.
- Founder energy: you've started something (a company, a category, a function from zero) and you default to action; former founders welcome!
- A writer and an operator: you produce sharp positioning yourself, and you build systems so the team produces it without you.
- AI-native: you already use AI agents across your daily work and you'll push the team to do the same.
- Commercially ruthless: you measure marketing in pipeline and revenue, not impressions.
- Hungry: you outwork the market and you want the scope of a VP role earlier than a big company would ever give it to you.
- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.
Travel & Location
- Based in (or relocating to) San Francisco; in-office at least 4 days per week
- Occasional travel for customer visits, conferences, and team events
What We Offer
- A mission-driven and value-based company dedicated to empowering deskless workers and local businesses
- An early employee opportunity at a Series B hyper-growth startup with over $120M in funding
- Work directly with the founding team and industry veterans to accelerate your career
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for employees and 85% for dependents
- In-office amenities and stocked kitchen
- 401K plan
- Flexible PTO
Salary Range
The base salary range for this role is $160,000 and $190,000 annually, depending on experience and qualifications. In addition to base salary, this role includes participation in Workstream's stock option program, offering meaningful equity ownership in the company.
Know More About Workstream
- https://www.workstream.us/blog/funding-series-b
- https://techcrunch.com/2021/08/26/workstreams-text-based-recruitment-tool-gets-a-48m-bet-from-bond-and-beyond/
- https://techbuzz.news/buzzworthy-august-27-2021/
Additional Information
Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
