Social Media Manager
Owen Open · verified Sep 24, 2026 At a glance
Mid-level Social Media role at Owen. New York · no salary stated · we estimate $77,500–$120,000.
Owen has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build channel-specific social plans around brand and campaign goals
- You'll create and publish platform-tailored videos, posts, stories and live content
- You'll own the content calendar and coordinate designers, copywriters and paid media
- You'll track trends, conversations and competitors while handling community responses
- You'll use analytics, reporting and experiments to improve creative and publishing results
What you bring
- You've managed social channels and can show measurable growth or engagement results
- You write concise, on-brand copy and captions with strong editorial judgment
- You understand formats, conventions and best practices across established and emerging networks
- You've used scheduling and analytics platforms such as Sprout, Hootsuite, Meta Business Suite or TikTok Analytics
- You can manage competing deadlines, changing briefs and cross-team collaboration
Who this fits
You'll fit this role if you combine audience insight, editorial judgment, hands-on publishing, community interaction and data-led testing. You'll work with design, marketing, communications, creative and paid teams on campaigns and public voice. The role is based in New York, United States, with flexible working arrangements mentioned. Adjustments are available during the selection or interview process if requested.
From the employer
We are looking for a creative and strategic Social Media Manager to join our team. This role blends audience insight, content planning and hands‑on execution to grow brand presence across social platforms. The successful candidate will shape voice and storytelling, drive engagement through timely and thoughtful content, and work closely with design, marketing and comms colleagues to amplify campaigns and community connection.
About the role
You will lead the planning, production and optimisation of social content across channels such as Instagram, X (Twitter), TikTok, LinkedIn and emerging communities. The role requires strong editorial judgement, a data‑driven approach to experimentation, and the ability to manage day‑to‑day community interactions while contributing to broader marketing objectives. You will own content calendars, align activity with campaign goals, and report on performance to continuously improve results.
Responsibilities
Develop and implement a channel‑specific social strategy that supports brand and campaign objectives.
Plan, create and publish engaging content — including short‑form video, static posts, stories and live formats — tailored to each platform.
Manage the content calendar and coordinate with designers, copywriters and paid media to ensure coherent execution.
Monitor trends, audience conversations and competitor activity to identify opportunities and risks.
Respond to community comments and messages in line with brand tone and moderation guidelines.
Use social analytics to track reach, engagement, conversion and sentiment; produce regular reports and apply insights to optimise creative and posting strategy.
Lead A/B tests and iterative experiments to improve content performance and growth metrics.
Support influencer and partnership activity, coordinating briefs and asset delivery as needed.
Requirements
Proven experience managing social channels with measurable growth or engagement outcomes.
Excellent writing skills with the ability to craft concise, on‑brand copy and captions.
Strong understanding of platform conventions, formats and best practices across mainstream and emerging social networks.
Experience using social scheduling and analytics tools (e.g. Sprout, Hootsuite, Meta Business Suite, TikTok Analytics or similar).
Ability to work to tight deadlines, manage multiple priorities and adapt quickly to changing briefs.
Collaborative mindset with experience working across creative, paid and comms teams.
Nice to have
Basic proficiency in image and video editing tools (Photoshop, Premiere Pro, CapCut, Canva or similar).
Experience with paid social campaigns and audience targeting strategies.
Background in community management, influencer partnerships or brand journalism.
What we offer
A collaborative and inclusive culture that values creativity, curiosity and healthy risk‑taking.
Opportunities to influence our public voice and work on high‑profile campaigns.
Competitive salary, flexible working arrangements and support for professional development.
We are an equal opportunity employer and welcome applications from all individuals. If you require adjustments during the selection or interview process, please let us know and we will make reasonable arrangements.
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