Creative Strategist (Static & Video) for a DTC Brand - Remote
Paired Open · verified Sep 24, 2026 At a glance
Mid-level Video Production role at Paired. Remote, Colombia · full-time.
Pay not stated Video Production salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and test ad angles, concepts, and hooks using consumer psychology across the funnel
- Find, brief, and oversee outside editors, animators, and producers as they execute creative
- Align media buyers and the E-Com Coordinator around ads, landing pages, and performance insights
- Guide static and video production across AI content, claymation, stylized animation, mini-VSLs, and B-roll
- Study results and refine creative to improve the work over time
What you bring
- Senior DTC creative strategy experience with a record of growing DTC brands
- Strong grasp of consumer psychology and the path from awareness to conversion
- Ability to create conversion-focused content for static, video, AI, and animation formats
- Experience directing or producing AI video, including hyper-realistic and claymation styles
- Knowledge of direct-response creative and B-roll storytelling, plus the ability to turn insights into briefs
Who this fits
You’ll suit this role if you can pair senior DTC strategy with practical guidance across static and video production. You’ll work remotely from Colombia and coordinate with external creative partners, media buyers, and the E-Com Coordinator.
From the employer
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.
We're looking for a Lead Creative Strategist with deep DTC experience to own and elevate our client's ad creative strategy across the full consumer journey. This is a senior, high-impact role for someone who thinks beyond individual ads and understands how creative drives behavior from awareness to conversion. You'll develop high-converting angles rooted in consumer psychology, brief and guide external partners, and collaborate closely with media buyers and the E-Com Coordinator to ensure every touchpoint is aligned. If you have a proven track record of scaling DTC brands through insight-driven, funnel-aware creative, we want to talk.
Key Responsibilities:
- Develop and test ad angles, concepts, and hooks grounded in consumer psychology and full-funnel strategy
- Source, brief, and manage external creative partners (editors, animators, producers) to execute your vision
- Collaborate with media buyers and the E-Com Coordinator to align creative with landing pages and performance data
- Provide strategic oversight and hands-on guidance for static and video asset production – including AI-generated content, claymation, stylized animation, mini-VSLs, and B-roll
- Continuously analyze performance data to iterate, optimize, and elevate creative output
Requirements
- Senior-level DTC Creative Strategist experience (non-negotiable) – with a track record of driving growth for DTC brands
- Deep understanding of consumer psychology and the full marketing funnel – from top-of-funnel awareness to bottom-of-funnel conversion
- Proven ability to create sales/conversion-focused content across formats (static, video, AI/animation)
- Experience directing or producing AI video tools (hyper-realistic, animation styles like claymation) – hands-on editing is a bonus, not the primary requirement
- Strong understanding of direct-response principles and B-roll storytelling
- Ability to translate business goals and consumer insights into compelling creative briefs
Benefits
- Opportunity to work remotely
- USD base salary + performance bonus (top performers: $5K–$7K+/mo)
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