Cold Email Lead Generation Specialist - B2B Campaigns (Remote)
At a glance
Mid-level Demand Generation role at Pavago. Remote, Pakistan.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and segment prospect lists with ZoomInfo, Apollo, LinkedIn Sales Navigator, and lead databases
- Create personalized outreach and run multi-step sequences to increase engagement and conversions
- Protect sending performance by warming domains, managing IPs, and watching compliance signals
- Test messaging, templates, timing, and calls to action, then use results to refine campaigns
- Measure campaign health, qualify warm leads, and pass detailed CRM updates to sales
What you bring
- Bring one to two years in outbound lead generation, SDR work, or email marketing campaigns
- Use cold-email platforms such as Apollo, Lemlist, Instantly, or Woodpecker
- Write persuasive sales emails and apply data to improve conversion performance
- Manage deliverability, sender reputation, and domain warming while following GDPR, CAN-SPAM, and CCPA
- Organize lists in Excel or Google Sheets and maintain accurate CRM records
Who this fits
You'll fit this role if you can work remotely from Pakistan during U.S. business hours and want to own cold-email lead generation from research through sales handoff. You should be comfortable with measurable campaign targets, careful recordkeeping, and direct collaboration with sales. The role is full-time.
From the employer
**Position:** Cold Email Lead Generation Specialist - B2B Campaigns
**Type:** Full-Time Remote | Working Hours: U.S. Business Hours
**Location:** Pakistan
**About This Opportunity:**
Join a growing company as their Cold Email Lead Generation Specialist and drive measurable pipeline growth through strategic outbound campaigns. Own the complete cold email process from prospect research to qualified lead handoff while ensuring high deliverability and compliance standards.
**What You'll Do:**
• Build targeted prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, and lead databases
• Research and segment contacts by persona, industry, geography, and ideal customer profiles
• Write compelling email copy with personalized subject lines and value-driven messaging
• Launch multi-step email sequences (4-8 touchpoints) optimized for engagement and conversion
• Manage email deliverability through domain warming, IP management, and compliance monitoring
• A/B test subject lines, templates, send times, and CTAs to improve campaign performance
• Track and analyze metrics: open rates, click rates, reply rates, and positive responses
• Monitor campaign health with bounce rates, spam flags, and sender reputation tracking
• Qualify incoming leads and route warm prospects to sales teams with detailed CRM notes
• Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA regulations
**What You Bring:**
• 1-2 years experience in outbound lead generation, SDR, or email marketing campaigns
• Hands-on experience with cold email tools (Apollo, Lemlist, Instantly, Woodpecker, or similar)
• Strong copywriting skills focused on persuasive sales outreach and conversion optimization
• Proficiency with Excel/Google Sheets for list management and data organization
• Experience managing email deliverability, warming domains, and maintaining sender reputation
• Knowledge of compliance frameworks (GDPR, CAN-SPAM, CCPA) and best practices
• Analytical mindset with ability to track performance metrics and optimize based on data
• Experience with CRM platforms (Salesforce, HubSpot, Zoho) and lead qualification processes
• Strong attention to detail and ability to maintain accurate records and campaign documentation
• Technical familiarity with DNS records, SPF/DKIM/DMARC setup (preferred)
**Key Success Metrics:**
• Open rates ≥ 40% and positive reply rates ≥ 5-10%
• Bounce rate maintained below 3% with clean list management
• Qualified leads generated monthly based on client targets
• CRM hygiene with 100% accurate lead categorization and updates
• Campaign compliance and deliverability score maintenance
**Why You'll Love This Role:**
• Own the complete cold email lead generation function with measurable impact on pipeline
• Work with cutting-edge outbound marketing tools and automation platforms
• Direct collaboration with sales teams and visibility into revenue generation
• Remote flexibility with U.S. business hour alignment and established processes
• Clear performance metrics and opportunity to scale successful campaign strategies
**Ready to drive pipeline growth?** Apply now with your outbound campaign experience examples.
#ColdEmail #LeadGeneration #OutboundMarketing #RemoteWork #Pakistan
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