Digital Marketing Specialist

Pavago Open · verified Sep 24, 2026

Remote US Mid-level Digital Marketing

At a glance

Mid-level Digital Marketing role at Pavago. Remote, United States.

Pay not stated Digital Marketing Specialist salary

RoleDigital Marketing

SeniorityMid-level

LocationUS

WorkplaceRemote

PostedJun 10, 2026 · 3mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run and improve Google Ads across search, display, and remarketing, covering keywords, bids, budgets, and targeting
Handle Instagram, Facebook, and LinkedIn engagement, scheduling, captions, and post improvements
Research keywords and strengthen SEO through metadata, content, internal links, and technical support
Use Google Analytics 4 and channel data to report insights, recommendations, and campaign changes
Test campaigns and creative, then use results to improve traffic, engagement, and conversions

What you bring

Bring three-plus years running Google Ads and three-plus years managing social platforms
Show SEO experience with SEMrush, Ahrefs, or a comparable tool
Understand CPC, CTR, conversions, and ROAS, with Google Analytics 4 experience
Write clearly, handle copywriting, and work independently in a remote setting

Who this fits

You’ll suit a hands-on, execution-focused role if you make decisions from metrics and keep testing improvements. You’ll manage several campaigns across paid, social, and organic channels while working remotely in the United States.

From the employer

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

You will:

Run and scale Google Ads campaigns
Manage social media engagement and content execution
Improve SEO and organic visibility
Continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

What You’ll Own

1. Google Ads & Paid Search (Primary Focus)

Manage campaigns across:

Search
Display
Remarketing

Conduct keyword research and structure campaigns for performance
Write and test high-converting ad copy
Optimize key metrics:

CPC
CTR
Conversions
ROAS

Manage budgets, bidding strategies, and targeting
Identify and implement performance improvements

2. Social Media Execution & Engagement

Manage engagement across:

Instagram
Facebook
LinkedIn

Respond to comments, DMs, and audience interactions
Support:

Content scheduling
Caption writing
Post optimization

Monitor engagement metrics and audience growth

3. SEO & Organic Growth

Conduct keyword research using tools like:

SEMrush

Optimize:

Metadata
Content
Internal linking

Support technical SEO improvements
Track:

Keyword rankings
Organic traffic

Identify content gaps and growth opportunities

4. Reporting & Performance Tracking

Track performance across:

Paid campaigns
Social channels
Organic traffic

Analyze data using:

Google Analytics 4

Prepare reports with:

Insights
Recommendations

Maintain clean documentation of campaign updates and changes

What Makes You a Strong Fit

You are execution-focused — you actually run campaigns
You make decisions based on data, not assumptions
You’re comfortable managing multiple campaigns simultaneously
You continuously test, iterate, and improve performance
You balance:

Performance metrics
Creative execution

Requirements (Must-Have)

Experience

3+ years of hands-on experience managing:

Google Ads campaigns

3+ years managing social media platforms
Proven SEO experience using:

SEMrush, Ahrefs, or similar tools

Core Skills

Strong understanding of:

CPC
CTR
Conversions
ROAS

Experience with:

Google Analytics 4

Strong written communication and copywriting skills
Ability to work independently in a remote environment

Nice to Have

Experience managing multiple client accounts
Background in:

E-commerce
SaaS
B2B Marketing

Experience with:

A/B testing frameworks
Conversion rate optimization

Familiarity with content marketing workflows

Tools & Platforms

Google Ads
Google Analytics 4
SEMrush / Ahrefs
Social media platforms (Instagram, Facebook, LinkedIn)
Reporting & analytics tools

What a Typical Day Looks Like

Review campaign performance and key metrics
Optimize Google Ads campaigns and creatives
Respond to social media engagement and interactions
Update SEO content and keyword strategies
Analyze data and identify optimization opportunities
Prepare reports and recommendations

In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.

Key Metrics for Success (KPIs)

Improved Google Ads performance (CPC, CTR, ROAS)
Growth in social media engagement and audience activity
Increased organic traffic and keyword rankings
Accuracy and clarity of reporting
Consistent campaign optimization and improvement

Why This Role Stands Out

True multi-channel ownership (paid + social + SEO)
Execution-focused role with measurable impact
Opportunity to work across multiple growth channels
Performance-driven environment with clear accountability
Growth opportunities into:

Performance Marketing Manager
Growth Lead

Interview Process

Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding

Apply Now

If you:

Enjoy running campaigns and improving performance
Think in terms of metrics and optimization
Like working across paid, social, and SEO channels
Want a role with real impact on growth

This is a strong opportunity to step into a high-impact digital marketing role.