Product Marketing & GTM Lead

Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours

About the Role

At Pavago, one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products.

This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth.

As the first GTM hire, you’ll have significant ownership across:

• Product positioning & messaging
• SaaS product launches
• Beta user acquisition
• Demand generation
• Growth experimentation
• Customer onboarding
• Outbound outreach
• Launch campaigns
• GTM systems & playbooks

This is not a strategy-only role. You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly.

You’ll lead the launch of Product A first, then use the insights, systems, and proven processes from that launch to accelerate Product B.

What You’ll Own

SaaS Go-to-Market Strategy & Product Launch

Own the end-to-end GTM strategy for multiple SaaS products.

• Develop comprehensive product launch plans
• Define:
• Target audiences
• Ideal Customer Profiles (ICPs)
• Positioning
• Messaging
• Acquisition channels
• Onboarding journeys
• Take products from pre-launch through launch and post-launch optimization
• Coordinate launch timelines, campaigns, and stakeholders
• Continuously improve GTM strategy using customer feedback and performance data
• Apply lessons from Product A to make Product B’s launch faster and more effective

Beta User Acquisition & Early Growth

Build the initial user base required to validate and improve the products.

• Identify and recruit high-quality beta users
• Execute outreach through:
• LinkedIn
• Cold email
• Online communities
• Partnerships
• Founder networks
• Build relationships with early adopters
• Collect structured product and market feedback
• Develop systems for:
• Beta onboarding
• Activation
• Engagement
• Retention
• Identify early advocates and potential growth opportunities

Positioning, Messaging & Product Marketing

Develop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care.

• Create differentiated product positioning
• Develop messaging frameworks around:
• Customer pain points
• Use cases
• Value propositions
• Competitive differentiation
• Test messaging with prospective and existing users
• Refine positioning based on market response
• Maintain consistent messaging across marketing and customer-facing channels

Launch Campaigns & Demand Generation

Build and execute campaigns that generate awareness, users, and early demand.

Create and manage:

• Landing pages
• Product launch campaigns
• Waitlists
• Email sequences
• Product announcements
• Onboarding flows
• Demand generation campaigns

Personally write and optimize:

• Landing page copy
• Email copy
• Outreach messaging
• Product messaging
• User onboarding communications

Test acquisition channels and double down on what produces meaningful traction.

Growth Experimentation & Optimization

• Develop rapid growth experiments across acquisition and activation
• Test:
• Messaging
• Channels
• Offers
• Landing pages
• Onboarding experiences
• Outreach strategies
• Analyze customer behavior and campaign performance
• Identify bottlenecks across the user journey
• Turn findings into actionable growth experiments
• Prioritize speed of learning and iteration

GTM Systems, Processes & Documentation

Turn successful experiments into repeatable systems.

• Document:
• Launch strategies
• Messaging tests
• Acquisition learnings
• Customer feedback
• Campaign performance
• Growth experiments
• Build reusable GTM playbooks
• Develop scalable launch and growth processes
• Improve execution efficiency with each product launch

What Makes You a Strong Fit

You:

• Thrive in zero-to-one startup environments
• Can operate effectively with ambiguity and limited structure
• Think strategically but are equally comfortable executing the work yourself
• Have personally helped take a SaaS product to market
• Understand how positioning, acquisition, onboarding, and retention connect
• Can write compelling marketing and product copy
• Are comfortable talking directly with prospective users
• Move quickly, test ideas, learn from data, and iterate
• Are naturally proactive, resourceful, and ownership-driven
• Prefer building systems rather than waiting for established processes

Required Experience & Skills

Experience

• 4–8 years of experience across one or more of:
• Go-to-Market Strategy
• Product Marketing
• Growth Marketing
• Demand Generation
• Product Launches
• Proven experience launching at least one B2B SaaS product from concept to market
• Experience working in an early-stage startup environment
• Experience as an early team member (employee #1–5 preferred)

Core Skills

Strong hands-on execution across:

• SaaS product launches
• Growth campaigns
• Product positioning
• Copywriting
• Outbound outreach
• Demand generation
• Beta user acquisition
• Customer onboarding

You should also have:

• Experience building scalable GTM playbooks and launch systems
• Strong project management and prioritization skills
• Ability to manage multiple workstreams simultaneously
• Excellent written and verbal English communication
• Strong analytical and experimentation mindset

Nice to Have

• Experience with venture-backed or high-growth startups
• Product-Led Growth (PLG) experience
• Experience working directly with founders or executive teams
• Experience with:
• Lifecycle marketing
• Community-led growth
• SaaS growth loops
• User onboarding
• Familiarity with:
• HubSpot
• Apollo
• Webflow
• Notion
• Google Analytics 4 (GA4)
• Mixpanel

What a Typical Day Looks Like

You might:

• Refine the GTM strategy for an upcoming product launch
• Recruit and speak with prospective beta users
• Conduct LinkedIn and email outreach
• Write landing page and launch copy
• Build onboarding and lifecycle emails
• Review beta user feedback
• Analyze acquisition and conversion performance
• Test a new positioning or messaging angle
• Optimize a landing page or onboarding flow
• Coordinate upcoming launch milestones
• Document campaign learnings and update the GTM playbook

In short: You own the strategy and hands-on execution required to take SaaS products from zero → market → traction → scalable growth.

Key Metrics for Success

• Beta users acquired
• Beta user activation and engagement
• Product launch execution against timelines
• User onboarding conversion
• Landing page conversion rates
• Campaign conversion performance
• Qualified demand generated
• Acquisition channel efficiency
• Speed of experimentation and iteration
• Early user retention
• Quality and scalability of GTM processes

Why This Role Stands Out

• Become the first GTM hire
• Own GTM strategy and execution from day one
• Launch two SaaS products from the ground up
• Work directly with startup leadership
• Significant autonomy and decision-making ownership
• Build the company’s GTM infrastructure rather than inherit it
• Direct impact on product adoption and company growth
• Opportunity to build repeatable launch systems that scale

Strong career progression into:

• Head of Growth
• GTM Director
• VP of Marketing
• Startup Growth Leadership

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video
3. Video Interview with Pavago Recruiter
4. Client Interview with Marketing Leadership
5. Offer & Background Verification

Apply Now

If you’ve launched B2B SaaS products from the ground up, know how to find and activate early users, and enjoy combining strategy with hands-on execution, we’d love to hear from you.

This role is ideal for a high-agency GTM operator who can build, launch, test, learn, and scale without waiting for a finished playbook.

#GoToMarket #GTM #SaaS #ProductMarketing #GrowthMarketing #DemandGeneration #SaaSMarketing #ProductLaunch #B2BMarketing #StartupJobs #GrowthStrategy #RemoteJobs #RemoteWork