Product Marketing & GTM Lead
At a glance
Senior Product Marketing role at Pavago. Remote, United States.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape and run market-entry plans for both upcoming B2B SaaS products
- You'll recruit beta users, build relationships, gather feedback, and encourage early adoption
- You'll define product positioning and write messages around customer problems, value, and differentiation
- You'll produce landing pages, email programs, onboarding flows, and other launch materials
- You'll capture learnings, workflows, and performance insights in repeatable GTM systems
What you bring
- You have worked as an early GTM hire, preferably among a startup's first five employees
- You have successfully taken at least one SaaS product through a complete launch
- You bring four to eight years in product marketing, demand generation, growth marketing, or GTM strategy
- You write strong copy and messaging and have managed outreach and launch campaigns
- You have created systems and processes designed to scale
Who this fits
You’ll fit a hands-on builder who works well with ambiguity, moves quickly, and can operate without heavy structure. This is a full-time remote role for someone in the United States, with flexible hours and some overlap for U.S. business collaboration. You’ll work directly with startup leadership as the first GTM hire and handle multiple responsibilities.
From the employer
Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment
Position Type: Full-Time, Remote
Working Hours: Flexible with overlap for U.S. business collaboration
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.
This is not a coordination role.
You will be the first GTM hire, responsible for:
- Product launch execution
- Beta user acquisition
- Positioning & messaging
- Demand generation
- Outreach campaigns
- Launch systems & playbooks
You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.
If you’re someone who:
- Thrives in ambiguity
- Loves building from zero
- Thinks strategically but executes hands-on
- Has launched SaaS products before
This role is a strong fit.
What You’ll Own
Go-to-Market Strategy & Product Launch (Core Focus)
- Own the full GTM strategy and execution for:
- Product A
- Product B
- Build launch plans from:
- Positioning
- Messaging
- Campaigns
- Distribution
- User acquisition
- Personally execute initiatives instead of delegating them
- Apply learnings from Product A to improve Product B launches
Beta User Acquisition & Outreach
- Identify and recruit beta users
- Execute creative outreach strategies to engage early adopters
- Build meaningful relationships with users and collect feedback
- Drive early product adoption and engagement
Positioning & Messaging
- Develop clear, compelling product positioning
- Craft messaging that communicates:
- Pain points
- Value propositions
- Product differentiation
- Ensure messaging resonates with target audiences and drives action
Launch Campaigns & Growth Assets
- Build:
- Landing pages
- Email campaigns
- User onboarding sequences
- Launch materials
- Support demand generation and early growth initiatives
- Coordinate with stakeholders and partners to execute launches successfully
Playbook & Process Development
- Document:
- GTM learnings
- Launch systems
- Outreach workflows
- Performance insights
- Build repeatable GTM frameworks for future launches
- Improve launch efficiency and scalability over time
What Makes You a Strong Fit
- You thrive in startup environments with high ownership
- You are highly execution-focused and move quickly
- You can operate independently without heavy structure
- You are comfortable wearing multiple hats
- You think strategically but execute tactically
- You iterate fast based on feedback and data
Required Experience & Skills
- Proven experience as an early GTM hire (employee #1–5 preferred)
- Experience leading at least one successful SaaS product launch end-to-end
- 4–8 years of experience in:
- Product marketing
- Demand generation
- Growth marketing
- GTM strategy
- Strong copywriting and messaging ability
- Experience managing:
- Outreach
- Campaigns
- Launch execution
- Experience building scalable systems and processes
Nice to Have
- Experience in early-stage B2B SaaS startups
- Familiarity with:
- Product-led growth
- Beta testing programs
- Founder-led marketing
- Experience with:
- CRM systems
- Marketing automation
- Landing page builders
- Email platforms
- Strong understanding of startup growth dynamics and GTM experimentation
What a Typical Day Looks Like
- Build and optimize launch plans
- Refine positioning and messaging
- Run outreach campaigns for beta users
- Create landing pages and launch assets
- Analyze user feedback and campaign performance
- Coordinate with leadership and stakeholders
- Document systems and improve launch processes
In short:
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.
Key Metrics (KPIs)
- Successful product launches
- Beta user acquisition and engagement
- Conversion rates across launch funnels
- Pipeline and demand generation performance
- Speed and quality of GTM execution
- Scalability of launch systems and playbooks
Why This Role Stands Out
- First GTM hire with high ownership
- Direct collaboration with startup leadership
- Opportunity to shape multiple product launches
- Fast-moving, execution-driven startup environment
- Significant growth potential into:
- Head of Growth
- Product Marketing Lead
- GTM Director
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview with Marketing Leadership
- Offer & Background Verification
Apply Now
If you:
- Love building GTM systems from scratch
- Thrive in startup execution environments
- Know how to launch and grow B2B SaaS products
- Want ownership and direct impact
This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.
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