Digital Marketing Specialist - CRO & Affiliates
At a glance
Mid-level Digital Marketing role at Provident Romania. Bucharest.
Pay not stated Digital Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and review conversion funnels across online application journeys to find customer friction
- Use GA4 and ContentSquare insights to shape CRO and UX tests, then measure results
- Coordinate implementation with developers, agencies, and internal stakeholders
- Manage affiliate partners, reporting, payouts, new relationships, commercial terms, and tracking
What you bring
- Bring two to four years in CRO, UX, digital analytics, or technically focused performance marketing
- Use GA4, Google Tag Manager, and Microsoft Office Suite in your work
- Have practical experience with heatmaps, zoning, and session-recording tools such as ContentSquare or Hotjar
- Have run A/B tests and CRO programs while managing external partners or accounts
- Communicate confidently in written and spoken English and manage several workstreams at once
Who this fits
You’ll suit a data-focused, customer-oriented marketer who can take ownership independently while working with marketing, IT, agencies, and international teams. The role is based in Bucharest and offers hybrid working. SEO or PPC knowledge, basic front-end coding, affiliate platform experience, or financial-services experience would help you contribute across the wider team.
From the employer
Your purpose:
You will blend analytics, optimization, and partner management to improve the digital experience of our customers and to grow the performance of our affiliate channel. Day to day, you will turn behavioral data into conversion and UX improvements across our online journeys, and manage the relationships and reporting behind our affiliate program.
Role Descripton:
As part of our Digital team, you will bring a data-driven, analytical mindset to two core areas: optimizing our digital experience and growing our affiliate channel. You will drive conversion rate optimization (CRO), UX, and web analytics, using tools like GA4 and ContentSquare to identify opportunities, run experiments, and measure impact. You will also own our affiliate partner relationships, report on performance, and grow the program. Throughout, you will collaborate closely with marketing, IT, and partner agencies to continuously improve user experiences and channel performance across our website, mobile app and campaigns.
What will you do?
Conversion & UX Optimization (primary)
Create, monitor, and analyze web conversion funnels across our online application journeys Identify UX and CRO opportunities using GA4 and ContentSquare (funnels, heatmaps, session recordings)
Formulate data-driven hypotheses and run optimization experiments; measure and report the impact
Work with the development team, agencies, and internal stakeholders to implement insights
Affiliate marketing (secondary)
Own day-to-day relationships with affiliate partners
Produce monthly performance reports; track affiliate-driven results and payouts
Grow the program: identify new partners, negotiate terms, collaborate with IT teams & other stakeholders to define and implement tracking and measurement solutions
Wider team support (supporting)
Contribute to other digital marketing activities across the team (e.g. SEO, paid media, analytics) as priorities and workload require
Ways of working
Take ownership of your areas and work independently, as well as collaboratively across teams
Collaborate with marketing colleagues, IT, and partner agencies from brief to completion
What we need from you?
2–4 years in CRO, UX, digital analytics, or performance marketing with a technical/analytical component
Working knowledge of GA4, Google Tag Manager, and Microsoft Office Suite
Hands-on experience with heatmap, zoning and session-recording tools (ContentSquare, Hotjar, or similar)
Experience running A/B tests and CRO programs
Experience managing external partners, vendors, or accounts - comfortable with reporting, regular communication, and basic commercial negotiation
Analytical, hypothesis-driven, proactive, and customer-oriented
Well organized, able to run several workstreams in parallel
Advanced written and spoken English - you will work with international teams
Team player, responsible, open-minded
Nice to Have
Working knowledge of SEO and/or PPC (Google Ads, Facebook Ads) to flex across the team
Basic HTML / CSS / JS for quick front-end changes
Experience with an affiliate management platform
Experience in a regulated or financial-services environment
What’s in it for you?
Annual bonus (depending on the business and individual performance
A medical subscription to one of our medical partners, Regina Maria or Medicover
Meal vouchers of 30 lei per voucher
Possibility to work in a hybrid system
21 days of vacation, plus 4 additional days of wellbeing
Days off for seniority in the company
A day off on your birthday
Financial benefits for special events
Discounts at various partners (Orange, Samsung, dental clinics, banking institutions)
A welcoming and friendly office in the city center, near Parcul Tineretului
You will also enjoy personal and professional development programs:
Induction program - 3 months of role-based learning, applied trainings and Buddy assigned for easy onboarding process
Mentoring program - development sessions with relevant professionals in various areas of expertise
Wellbeing program - networking and social events and actions
Training and development opportunities - courses and learning opportunities on various topics through Provident Academy, technical trainings, talent growth and succession programs.
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