Social Media Marketing Planner - Group Marketing Supervisory Department, Marketing Division
At a glance
Mid-level Social Media role at Rakuten. Tokyo · full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Create and deliver brand communication plans using social media, DOOH, and other digital channels
- Raise engagement across business accounts by sharing proven practices and running learning sessions
- Work with media companies to build, launch, and extend social campaigns across businesses
- Set shared group KPIs, track progress, and improve performance through structured review cycles
- Strengthen account controls, whitelisting, fake-account response, governance guidance, and related training
What you bring
- Marketing experience from an operating company or agency, or hands-on social media experience
- Cross-channel marketing experience spanning social media plus DOOH or digital signage
- A record of setting measurable goals and using PDCA reviews to improve results
- Experience coordinating and negotiating with internal and external stakeholders
Who this fits
This role suits a mid-career marketer who can work across many services and coordinate group-wide social media standards. You will work in Tokyo and need fluent Japanese plus intermediate English, with English ability equivalent to a TOEIC score of 800. The work combines planning, performance improvement, account governance, and cross-organizational coordination.
From the employer
Job Description:
Department Overview
In a group-wide marketing organization, you will support the effective use of social media, DOOH, and other digital media across more than 70 services and develop and execute strategies to increase engagement with the brand and contribute to the business.
We are looking for someone who can find issues related to social media marketing for the entire Rakuten Group, implement and verify the effectiveness of effective measures for improvement, and develop cross-organizational functions.
The candidate will also be responsible for the development and operation of management systems to ensure that social media tools are operated appropriately and safely in each service.
Position:
Why We Hire
With over 300 social media accounts, Rakuten Group has a lot to work on in terms of rule compliance and brand safety.
The impact of the entire group on society and customers will be immeasurable if we can improve the overall effectiveness of the accounts at the same time.
You will be in a challenging position to promote both aspects of your career, and after that, there are various possibilities for further advancement in the cross-sectional organization and into each business.
Position Details
- Plan and execute communication strategies utilizing social media, DOOH, and other digital media to enhance the value of the group brand.
- Share best practices and hold study sessions with the aim of improving the engagement rate of social media operations in each business
- In collaboration with media companies, propose, execute, and horizontally develop marketing activities utilizing social media into business
- Set and promote achievement of KPI common to the group
- Establish account management, whitelisting, and handling of false accounts.
- Revise, manage, and disseminate guidelines and e-learning that stipulate prohibited items and governance structure.
Mandatory Qualifications:
- Marketing experience at an operating company or agency or experience in social media
Desired Qualifications:
- Practical experience in cross-channel marketing (both online and offline), including not only social media marketing but also DOOH and digital signage*
* Engage account management, risk management, social listening, influencer marketing, campaigns, etc.
- Experience in visualizing (quantifying) goals and examining and implementing PDCA cycles toward achievement
- Experience in negotiating and coordinating with various stakeholders, both internal and external
Additional information on English Qualification
TOEIC score 800 or equivalent skill
[ id: cmorec gmd ]
#marketingdiv #DigitalMarketing
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)Not this one either?
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