Vice President, Global Marketing
At a glance
Leadership Marketing Leadership role at Ralliant. Beaverton · full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set and carry out a global marketing plan tied to business priorities and growth goals
- Lead teams across brand, communications, digital, MarTech, enablement, and regional marketing
- Build demand, pipeline, brand strength, and customer engagement in technical markets
- Manage the global budget and use performance data to improve marketing effectiveness
- Coach marketing leaders and align Product, Sales, Engineering, and regional teams
What you bring
- Bring at least fifteen years of progressive marketing leadership, including global organization ownership
- Show results leading teams across regions and producing demand, commercial growth, and measurable outcomes
- Know digital marketing, marketing operations, analytics, and customer engagement, with significant budget experience
- Have B2B experience in industrial technology, test and measurement, semiconductor, scientific instrumentation, or another highly technical field
- Influence executives across functions while building and developing high-performing teams
Who this fits
This role suits an executive marketer who can lead globally, shape business strategy, and develop marketing leaders. The preferred arrangement is hybrid in Beaverton, Oregon, though remote candidates will be considered. The listing asks for willingness to travel globally as needed.
From the employer
Position Summary
As Vice President, Global Marketing, you'll have the opportunity to shape what's next for one of the most respected brands in test and measurement. Reporting to the Chief Product & Marketing Officer, you'll define and execute the marketing strategy, lead a talented global team, and partner across Product, Sales, and Engineering to strengthen the Tektronix brand and drive commercial growth across highly technical markets.
This is a visible leadership role with the opportunity to influence business strategy, develop exceptional talent, and strengthen a marketing organization serving customers at the forefront of innovation. If you're energized by building teams, mentoring leaders, and leaving a lasting mark on an iconic technology company, you'll find both the opportunity and the support to do it here.
Key Responsibilities
- Define and execute the global marketing strategy aligned with business priorities and growth objectives.
- Lead and develop a global marketing organization spanning Brand & Communications, Digital Marketing & MarTech, Commercial Enablement, and Regional Marketing across the Americas, EMEA, and APAC.
- Strengthen Tektronix's brand, market positioning, and customer engagement across global technical markets.
- Drive demand generation, pipeline growth, and measurable business outcomes through data-driven marketing strategies.
- Own the global marketing budget and optimize investments to maximize business impact.
- Advance digital marketing, marketing operations, analytics, and customer engagement capabilities.
- Partner closely with Product, Sales, Engineering, and regional leaders to align strategy and go-to-market execution.
- Foster a high-performing, collaborative marketing organization through coaching, talent development, and continuous improvement.
- Leverage data and performance metrics to continuously improve marketing effectiveness.
- Champion a culture of innovation, collaboration, continuous improvement, and leadership development.
Qualifications
- 15+ years of progressive marketing leadership experience, including executive responsibility for global marketing organizations.
- Proven success leading global marketing teams across multiple regions.
- Demonstrated success driving demand generation, commercial growth, and measurable business impact.
- Strong understanding of modern marketing practices, including digital marketing, marketing operations, analytics, and customer engagement.
- Experience managing significant marketing budgets and aligning investments to business objectives.
- B2B marketing experience within industrial technology, test & measurement, semiconductor, scientific instrumentation, or other highly technical markets.
- Strong commercial acumen with the ability to influence executive stakeholders and build cross-functional partnerships.
- Executive presence with the ability to influence cross-functional leaders and build alignment across the organization.
- Proven track record of building, coaching, and developing high-performing teams.
- Willingness to travel globally as needed. Hybrid in Beaverton, OR preferred; remote candidates will be considered.
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