Assistant Vice President, Marketing (Private Banking)
At a glance
Leadership Marketing Leadership role at Dbs. One Island East · full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and deliver digital plans that support private banking goals, brand positioning, awareness, engagement, and acquisition
- Direct SEO/SEM, content, email, social, and other digital campaigns across relevant channels
- Shape sophisticated private banking content and keep it effective across digital and social platforms
- Use performance data to manage paid-channel budgets, audiences, conversions, and amplification decisions
- Lead award research, submissions, stakeholder coordination, and promotion of DBS Private Bank achievements
What you bring
- At least eight years in marketing, including three years within financial services
- A record of planning, running, and improving digital campaigns that produce measurable results
- Award-submission experience that has helped secure industry recognition is strongly preferred
- Fluency in written and spoken English plus Cantonese or Mandarin is highly preferred
Who this fits
You’ll suit a senior marketer who can set direction while staying close to execution, particularly across digital campaigns and paid-channel performance. The role is based in Hong Kong and focuses on private banking marketing, with regional stakeholder coordination and language needs favoring English plus Cantonese or Mandarin.
From the employer
Business Function
Group Marketing & Communications (GM&C) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.
Principal Responsibilities
Digital Marketing Strategy & Execution
- Develop and execute a comprehensive digital strategy aligned with overall private banking business objectives and brand positioning in order to build brand awareness, engage target audiences, and drive client acquisition.
- Oversee all aspects of digital marketing campaigns, including SEO/SEM, content marketing, email marketing, social media marketing etc
- Lead the creation and curation of high-quality, relevant, and engaging digital content tailored for a sophisticated private banking audience.
- Identify new digital channels and opportunities to reach and engage target audiences effectively.
- Manage and optimize content across various digital marketing channels and social media platforms.
Performance Marketing
- Utilize data-driven insights to manage budgets, target audiences, conversion and continuously refine amplification strategies across paid digital channels.
- Provide actionable insights and recommendations to optimize amplification performance, improve conversion, and achieve business goals.
- Work closely with business segments to ensure business impact
Award Pitching & Brand Recognition
- Identify and evaluate relevant industry awards and recognition opportunities for DBS Private Bank.
- Lead the end-to-end award submission process, including crafting compelling narratives, collating supporting documentation, and collaborating with regional and internal stakeholders.
- Amplify DBS's achievements and thought leadership to enhance brand reputation and further position DBS Private Bank as a leading private bank globally.
Requirements
- Minimum of 8 years of experience in marketing, with at least 3 years in the financial services industry, preferably private banking or wealth management.
- Experience with award pitching and securing industry recognition is highly desirable.
- Proven track record of successful planning, executing, and optimizing digital marketing campaigns that drive measurable results (e.g., lead generation, client acquisition, engagement).
- Proactive, results-oriented, and a self-starter with a strong sense of ownership.
- Ability to think strategically while also being hands-on in execution.
- Fluent in English and Cantonese/Mandarin (both written and spoken) is highly preferred given the regional focus.
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements. We regret only shortlisted candidates will be notified.
Location:
The CenterJob:
Marketing and CommunicationsSchedule:
RegularEmployee Status:
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