Senior Manager, Lifecycle Marketing and Customer Engagement

Dun & Bradstreet Credibility Corp. is the leading provider of credit building and credibility solutions for businesses. The Company’s core services enable businesses to establish, monitor and build their business credit and credibility. The Company acquired the assets, previously managed as the Self Awareness Solutions (SAS) business unit, from D&B (NYSE: DNB), the world’s leading and most trusted source of commercial information and insight on business.

Highlights...

• Independent, privately-owned and Founded in August 2010. We consider ourselves a 176 year old start up!

• Funded by a top tier private equity firm, Great Hill Partners (www.greathillpartners.com); secured $200M in

  growth-capital.

• Led by CEO, Jeff Stibel and a proven senior executive team (www.dandb.com/management) with a track

  record of building and running successful technology driven businesses.

• Rapidly growing company with 700+ employees across the U.S.

1. Dun & Bradstreet Credibility Corp. is seeking a talented and experienced Sr. Marketing Manager of Lifecycle Management and Customer Engagement. This individual should have a passion for the development of CRM lifecycle programs that drive customer engagement, revenue growth and customer retention. The ideal candidate will have demonstrated experience in database marketing, data mining, email marketing and prior experience developing CRM lifecycle programs from the ground up, managing revenue growth at each stage of the product lifecycle. This position requires a highly organized individual who can work cross functionally with multiple business units including Product, Technology, Business Development, Creative Services, Program Management, Sales and Customer Support.

   Key responsibilities include: developing, managing, executing and analyzing a comprehensive lifecycle marketing program and establishing the metrics and benchmarks to measure success.

   Specifically...

• Oversee all customer communications/engagement for sale or sign up post conversion.

• Build, maintain and manage marketing automation campaigns for customer funnels.

• Create detailed plans to optimize current Sales Channel(s) communication processes (CRM, Email) to better prioritize

  leads and CRM objectives and goals.

• Increase trial to paid conversion rates with effective email marketing, lead nurturing and CRM automation.

• Develop messaging, segmentation, targeting, and contact strategy and appropriate metrics to evaluate effectiveness.

• Create business processes that integrate marketing and development processes and timelines.

• Provide the Company with ongoing analysis on process performance to identify trends, problems and opportunities for

  improvement. Then recommend and manage projects to optimize lifecycle processes and implement appropriate changes.

• Support revenue growth by developing and executing targeted email campaigns and CRM lifecycle programs that are aligned with the overall customer product strategy.

• Utilize aggressive A/B testing and regular optimization to maximize campaign performance and improve email KPIs and isolated campaign-driver effectiveness.

• Develop routine reporting to ensure leadership team and cross-functional teams are up to date on email channel and lifecycle marketing program performance.

• EDUCATION: BA/BS required. MBA in Marketing/Finance or analytical field desirable.

• EXPERIENCE: 6+ years of marketing experience including 3+ years with demonstrated success in managing

  successful, high performing marketing programs for B2B and B2C centric brands.

• Expert analytical skills and ability to use data to build marketing plans (at least 3 year in a report-driven marketing

  environment).

• In-depth understanding of email and database marketing infrastructures and technologies; hands-on experience

  working with a self-service email delivery tool is required.

• Proven experience in leading the development, testing and implementation of automated- and event-triggered email

  programs.

• Expertise in email best practices including contact strategies, design, A/B testing, delivery and deliverability issues,

  customer segmentation, and analytics/performance management.

• Possess the knowledge to ensure utilization of best practices and compliance around permission-based marketing,

  privacy, spam regulation (CAN/SPAM) and deliverability.

• Have previous experience executing campaigns where email is often one component of a multi-pronged marketing

  strategy that crosses teams and organizations.

• A disciplined problem solver who can think both strategically and creatively coupled with a passion and a willingness

  to be hands-on to ensure goals are being hit.

• Highly organized individual with a strong analytical aptitude.

• Excellent collaboration and communication (verbal & written) skills and possess a high level of service orientation

• Ability to effectively interact with a diverse groups of technical and non-technical people.

• Comfortable working in a fast-paced, at times high-pressure startup/entrepreneurial environment driven by results.

• Above all, ethical, fair and possess the highest levels of integrity.

• Competitive salary + performance bonus + equity/options + full benefits.

• Incredible startup culture; fast paced, entrepreneurial and embraces creativity and failure!

• Opportunity to work with proven entrepreneurs and a team of innovative, smart and collaborative peers.

• Fun office environment with a work-hard, play-hard culture.

• Dun & Bradstreet Credibility Corp. Is Named One of the "Best Places to Work 2012" and again in 2013!