Paid Digital Marketing
At a glance
Mid-level Digital Marketing role at zdfirm. Austin · full-time · no salary stated · we estimate $64,000–$69,000.
zdfirm has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and scale paid search programs in Google Ads, using keyword research to improve efficiency and reach traffic, conversion, and ROAS targets
- Track campaign results in Google Analytics, then adjust performance and spending based on what the metrics show
- Run paid social campaigns that bring qualified visitors and conversions while adapting to platform and algorithm changes
- Give leadership weekly reports with clear findings, recommend keyword growth and budget priorities, and manage related projects
- Work with leadership on brand positioning and maintain vendor relationships while following paid advertising developments
What you bring
- Hands-on proficiency with Google Ads, Google Analytics, Google Search Console, and Meta Ads
- Demonstrated experience running large-scale PPC campaigns
- Strong analysis, problem-solving, project management, and detail-management skills in deadline-driven work
- Clear communication skills and comfort presenting to and working with executive leadership
Who this fits
This role suits a mid-level paid digital marketer who takes ownership of search, social, reporting, and campaign optimization. You should be comfortable in a fast-moving environment, managing both individual and team projects. A marketing, business, or related bachelor's degree and legal marketing experience are listed as bonuses.
From the employer
Paid Digital Specialist
About the Role
Are you a data-driven digital marketer who loves turning ad spend into real results? Do you geek out over campaign performance, live inside Google Ads, and know how to make every dollar work harder? If so, we want you on our team.
Zinda Law Group is looking for a Paid Digital Specialist who's ready to own our paid advertising strategy and help us reach the people who need us most. This is a high-visibility role where your work directly impacts the firm's growth — and you'll have the support, resources, and creative freedom to do it right.
What You'll Do
Paid Search & Campaign Management
- Build, manage, and scale paid search campaigns across Google Ads and beyond.
- Conduct deep keyword research to maximize budget efficiency while hitting traffic, conversion, and ROI/ROAS goals.
- Monitor, analyze, and optimize campaign metrics via Google Analytics to ensure peak performance at all times.
- Produce clear, actionable weekly performance reports for leadership.
- Make strategic recommendations on keyword expansion and budget prioritization.
Paid Social
- Execute and manage paid social media campaigns that drive qualified traffic and conversions.
- Stay ahead of platform trends and algorithm changes to keep our campaigns competitive.
Cross-Functional Contributions
- Manage individual and team projects with a high degree of ownership and accountability.
- Collaborate with leadership on long-term brand strategy and positioning.
- Build and maintain relationships with vendors while staying current on the latest in paid advertising.
What We're Looking For
Minimum Requirements:
- Proficiency in Google Ads, Google Analytics, Google Search Console, and Meta Ads.
- Proven experience managing large-scale PPC campaigns.
- Strong analytical mindset with sharp problem-solving and project management skills.
- Detail-oriented, deadline-driven, and able to thrive in a fast-paced environment.
- Clear, confident communicator — comfortable presenting to and interacting with executive leadership.
Bonus Points:
- Bachelor's degree in Marketing, Business, or a related field.
- Previous experience in a law firm or legal marketing environment.
Why Zinda?
At Zinda Law Group, we don't just run ads — we fight for people whose lives have been turned upside down. Your work here has a purpose beyond clicks and conversions. You'll be part of a high-performing, ambitious team that's growing fast and investing in the people who help make it happen.
- Competitive compensation tied to performance and impact.
- Health insurance and comprehensive benefits.
- A collaborative, energetic team that celebrates wins and learns from losses.
- Room to grow — we promote from within and reward initiative.
Zinda Law Group is an equal opportunity employer. Reasonable accommodations will be made for individuals with disabilities.
Note to Recruiters: We are not working with third-party agencies at this time. Unsolicited resumes will not be considered.
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