Advisory Marketing Leader (US)
Flosum Open · verified Sep 23, 2026 At a glance
Mid-level General Marketing role at Flosum. Remote, United States.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll own enterprise pipeline creation, measurement, and movement from marketing-qualified leads to sales-qualified leads
- You'll lead the marketing team, set KPIs, remove blockers, and direct daily execution
- You'll build and improve multichannel campaigns for high-ACV enterprise accounts
- You'll work with sales and leadership to strengthen GTM, ABM playbooks, and strategic selling
- You'll report executive metrics on pipeline ROI, acquisition cost, and conversion rates
What you bring
- Bring sustained experience helping a scaling B2B SaaS company grow as an early marketing or growth leader
- Show verifiable success generating enterprise pipeline for buyers with annual contracts above $100k
- Be ready to write copy, build campaigns, study performance data, and execute hands-on
- Use marketing automation, Salesforce CRM integration, ABM orchestration platforms, and intent data tools
Who this fits
This suits a hands-on fractional leader who can own enterprise demand generation, manage a marketing team, and execute directly. The role is remote in the United States, reports to the CEO, and is structured as a part-time, short-term contract. You will work closely with sales, leadership, and the internal marketing team
From the employer
Job Description: Fractional Marketing Leader (Demand Generation & Enterprise Pipeline)
Company: Flosum
Role Type: Fractional / Part-Time Contract (Short-Term Stint)
Location: Remote
Reports To: CEO
About Flosum
Flosum is a rapidly growing B2B SaaS organization. In a high-growth environment, our Go-To-Market (GTM) revenue engine is our most critical asset. We are building a tightly aligned, high-performance engine, and we need a tactical marketing leader to step in and own the growth framework.
Role Overview
We are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine.
Key Responsibilities
- Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
- Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
- Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
- Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
- Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.
Requirements
- Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
- Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
- The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly. Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.
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